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Nexxus® Color Assure™ Pre-Wash Primer

After we color our hair, we worry about washing our new hue into oblivion. To avoid that brassy, faded, too-long-since-the-salon look, we can now prep our strands before we shampoo with this lightweight pre-wash primer. The oil-based formula seals the hair shaft, so water can’'t penetrate into strands and fade color. A few pumps of the sulfate-free treatment will leave you protected—while nourishing strands to prevent breakage.

Nexxus® Color Assure™ Pre-Wash Primer
2.9 out of 5 stars, based on 5,861 Reviews 5,861 Reviews
2.9 out of 5 stars
5 Star
955
4 Star
1220
3 Star
1351
2 Star
838
1 Star
1497
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not very good

the primer was ok. very oily but ok. the shampoo smells great but did not get sudsy and make my hair feel dry and stiff. conditioner smells great but it did not feel like it conditioned my hair and my hair was more tangly than ever, even cheap conditioners worked better

1
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Didn't like the results
Sampled

I used this once and I think it worked as intended as my hair was really soft, smooth and shiny. However, it also made my hair INCREDIBLY flat, which is difficult to do to my very very thick hair. I had never considered using a primer for my hair before, and I don't think I'll try it again.

2
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Interesting concept
Sampled

Before I received this product, I had never really heard of such a product before. I think it's really interesting, and I like that it's targeted toward brassiness among other things. I'm blonde, so i'm always looking for something to help combat the brassiness. This seemed to help!

4
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Sine and softness

Adds amazing shine to hair and makes it feel unbelievably healthy

5
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I don't get it
Sampled

I didn't really get this. I'm not sure if it worked or not but I certainly didn't see a difference in my hair from using this product.

2
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It was nice
Sampled

I feel like Nexus Color Assure is one of those products that you don't really need. Honestly, it didn't feel like it made much of a difference if I used this producto or not. I did enjoy the fragrance.

3
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Ehhh....

The idea is better than the product. I used the primer w/the shampoo and conditioner and saw no reason results. The primer actually worked better with my other shampoo.

2
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Majority rules
Sampled

As others have stated, made my hair greasy. I have fine oily hair as it is and this was not a good match for me.

1
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it's ok
Sampled

I didn't really tell any difference when I used this, and would forget this step in my morning routine real easily.

2
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Seems pointless
Sampled

This is one of those products that just doesn't seem worth it. There seems to be a primer for everything these days and it seems like such a gimmick. Wouldn't spend money on this.

3
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