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We thought picking the perfect hair color would be the hard part—but whether we go blonde, brunette, red, or ombre, we've found that keeping our strands the shade we selected is even tougher. Thankfully, this shampoo locks in color vibrancy to prevent our carefully chosen hue from fading, letting us go longer between touchups. It's made with oil to protect our strands (and hue), and formulated without color-dulling sulfates. What's more, it provides the extra attention—aka moisture and nourishment—that treated strands desperately need, thanks to white orchid extract, argan oil, and almond oil.
This made my hair greasy and heavy and I have very dry hair. I got this as a sample in my May box, I would never buy this.1
I used this when I had semi-permanent dye in it and I think it helped maintain the a bit longer. Of course, it's semi-permanent, so it's supposed to wash out over time. But i think this maintained a lot of the vibrancy and was gentle on not washing out all the color in one go.4
It's a nice shampoo but not enough to tell if it made a difference with my color treated hair. Indistinguishable from other products in this area.3
I used this shampoo along with the primer and conditioner after getting blonde highlights. I'm completely underwhelmed. There was no lather at all, and my hair did NOT feel clean or moisturized.1
Once again, I have fine oily hair and this was not a good match. I much prefer other brands compared to this one.1
Smells great!! Is a little pricey but seriously considering buying it. Love the conditioner as well. Nexxus is one of my favorite hair care brands.5
Found the packaging difficult to use; not efficient for multiple uses because it's easy to knock down and have it leak out. Once I applied it, the shampoo didn't lather very well and left my hair feeling dry, tangled, and in dire need of an intensive conditioner.2
This Nexxus Color Assure shampoo has become my shampoo of choice. I feel that it leaves my hair clean and manageable. I really like the moisturizers in this product and feel like I need them more and more the older I get.5
this shampoo didn't rinse well out of my hair. i had to use a lot to get my hair clean. disappointed.1
This is a nice product but it costs more than I like to spend on shampoo. But hey, that's why getting samples is so much fun!2