Nexxus® Color Assure™ Vibrancy Retention Shampoo

We thought picking the perfect hair color would be the hard part——but whether we go blonde, brunette, red, or ombre, we’'ve found that keeping our strands the shade we selected is even tougher. Thankfully, this shampoo locks in color vibrancy to prevent our carefully chosen hue from fading, letting us go longer between touchups. It's made with oil to protect our strands (and hue), and formulated without color-dulling sulfates. What'’s more, it provides the extra attention——aka moisture and nourishment——that treated strands desperately need, thanks to white orchid extract, argan oil, and almond oil.

Nexxus® Color Assure™ Vibrancy Retention Shampoo
3.4 out of 5 stars, based on 5,720 Reviews 5,720 Reviews
3.4 out of 5 stars
5 Star
1154
4 Star
1741
3 Star
1542
2 Star
599
1 Star
684
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Greasy

This made my hair greasy and heavy and I have very dry hair. I got this as a sample in my May box, I would never buy this.

1
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It seemed to be ok.
Sampled

This sample, while LOOKING more organized, actually contains less product. Less product, less to test. Kinda hard to make a comparison if you get 2x as much as you do in one of the other.

3
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Nexxus Color Assure Vibrancy Retention Shampoo…..
SampledPurchased

Thank you BIRCHBOX for introducing me to this wonderful product!I love that Nexxus Color Assure Shampoo i. It's so easy on my hair color.This is the only shampoo for my hair!

5
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Awesome sample size
Sampled

This sample size was great! I loved the shampoo and will definitely considering buying more of it! Nice to use along with regular non color specific hair

5
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Ehh..
Sampled

This sample made my hair kind of feeling stringy. I possibly could have used to much and not rinsed it all out. I use another brand, so I won't be purchasing

3
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Awesome!!
Purchased

This stuff is great and I am so glad that I purchased it. Helps keep color look as good as the first day you did it.

5
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not a pleasant experience
Sampled

I liked the smell of the product, but it was super watery and I could not get it to lather at all. Just made my hair feel like it fell in parts. I rinsed it out and used my own regular shampoo because my hair felt so gross.

2
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Good product
Sampled

I like to swap out my shampoo/conditioner every so often. I like the nexus brand. I couldn't tell if this did anything to protect or extend the life of my highlights. I do like the smell and the way my hair feels after use.

4
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Great

This is the only shampoo I will use after coloring my hair. Compared to in the past when I colored it before, this was the most affective at keeping my color

4
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LOVEEE

I recently got one of these from my local drugstore, since it was on sale, and I have been loving it! This prevents my hair from fading and I haven't had to go for touchups for a long time!

5
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