Nexxus® Color Assure™ Vibrancy Retention Shampoo

We thought picking the perfect hair color would be the hard part——but whether we go blonde, brunette, red, or ombre, we’'ve found that keeping our strands the shade we selected is even tougher. Thankfully, this shampoo locks in color vibrancy to prevent our carefully chosen hue from fading, letting us go longer between touchups. It's made with oil to protect our strands (and hue), and formulated without color-dulling sulfates. What'’s more, it provides the extra attention——aka moisture and nourishment——that treated strands desperately need, thanks to white orchid extract, argan oil, and almond oil.

Nexxus® Color Assure™ Vibrancy Retention Shampoo
3.4 out of 5 stars, based on 5,706 Reviews 5,706 Reviews
3.4 out of 5 stars
5 Star
1147
4 Star
1738
3 Star
1540
2 Star
598
1 Star
683
my profile
people who
purchased
sampled
Hair type
Thick
Fine
Straight
Wavy
Curly
Frizzy
Kinky
Dry
Normal
Oily
Hair color
Brown
Blonde
Black
White or gray
Red
Other
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
Greasy

This made my hair greasy and heavy and I have very dry hair. I got this as a sample in my May box, I would never buy this.

1
Was this review helpful to you? Yes | No 3 of 4 found this review helpful. Was this review helpful to you? Yes | No
Vibrancy Retention
Sampled

I used this when I had semi-permanent dye in it and I think it helped maintain the a bit longer. Of course, it's semi-permanent, so it's supposed to wash out over time. But i think this maintained a lot of the vibrancy and was gentle on not washing out all the color in one go.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
It's ok.
Sampled

It's a nice shampoo but not enough to tell if it made a difference with my color treated hair. Indistinguishable from other products in this area.

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Not impressed...

I used this shampoo along with the primer and conditioner after getting blonde highlights. I'm completely underwhelmed. There was no lather at all, and my hair did NOT feel clean or moisturized.

1
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Greasy
Sampled

Once again, I have fine oily hair and this was not a good match. I much prefer other brands compared to this one.

1
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
love it
Sampled

Smells great!! Is a little pricey but seriously considering buying it. Love the conditioner as well. Nexxus is one of my favorite hair care brands.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Left my hair dry and tangled
Sampled

Found the packaging difficult to use; not efficient for multiple uses because it's easy to knock down and have it leak out. Once I applied it, the shampoo didn't lather very well and left my hair feeling dry, tangled, and in dire need of an intensive conditioner.

2
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Shampoo of Choice
SampledPurchased

This Nexxus Color Assure shampoo has become my shampoo of choice. I feel that it leaves my hair clean and manageable. I really like the moisturizers in this product and feel like I need them more and more the older I get.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
no thanks
Purchased

this shampoo didn't rinse well out of my hair. i had to use a lot to get my hair clean. disappointed.

1
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Ok
Sampled

This is a nice product but it costs more than I like to spend on shampoo. But hey, that's why getting samples is so much fun!

2
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No