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We thought picking the perfect hair color would be the hard part—but whether we go blonde, brunette, red, or ombre, we've found that keeping our strands the shade we selected is even tougher. Thankfully, this shampoo locks in color vibrancy to prevent our carefully chosen hue from fading, letting us go longer between touchups. It's made with oil to protect our strands (and hue), and formulated without color-dulling sulfates. What's more, it provides the extra attention—aka moisture and nourishment—that treated strands desperately need, thanks to white orchid extract, argan oil, and almond oil.
This made my hair greasy and heavy and I have very dry hair. I got this as a sample in my May box, I would never buy this.1
This product smells great and works just as good! Definitely a great purchase. Pair with the same brand conditioner! You won't be disappointed!4
Thank you BIRCHBOX for introducing me to this wonderful product!I love that Nexxus Color Assure Shampoo i. It's so easy on my hair color.This is the only shampoo for my hair!5
I absoutely loved this product. I could definitely tell the different in my hair color after I used it. It was much more vibrant and shiny. I would recommend it for anyone that is wanting their color to stand out from the rest :)5
Nexxus Color Assure helps me surprise my hair dresser each time with how well my color holds! I swear by this shampoo and use the conditioner too. I only wish BirchBox would carry the larger size!5
the primer it came with was ok. very oily but ok. the shampoo smells great but did not get sudsy and make my hair feel dry and stiff. conditioner smells great but it did not feel like it conditioned my hair and my hair was more tangly than ever, even cheap conditioners worked better1
I used this when I had semi-permanent dye in it and I think it helped maintain the a bit longer. Of course, it's semi-permanent, so it's supposed to wash out over time. But i think this maintained a lot of the vibrancy and was gentle on not washing out all the color in one go.4
It's a nice shampoo but not enough to tell if it made a difference with my color treated hair. Indistinguishable from other products in this area.3
I used this shampoo along with the primer and conditioner after getting blonde highlights. I'm completely underwhelmed. There was no lather at all, and my hair did NOT feel clean or moisturized.1
Once again, I have fine oily hair and this was not a good match. I much prefer other brands compared to this one.1