Nexxus® Color Assure™ Vibrancy Retention Shampoo

We thought picking the perfect hair color would be the hard part——but whether we go blonde, brunette, red, or ombre, we’'ve found that keeping our strands the shade we selected is even tougher. Thankfully, this shampoo locks in color vibrancy to prevent our carefully chosen hue from fading, letting us go longer between touchups. It's made with oil to protect our strands (and hue), and formulated without color-dulling sulfates. What'’s more, it provides the extra attention——aka moisture and nourishment——that treated strands desperately need, thanks to white orchid extract, argan oil, and almond oil.

Nexxus® Color Assure™ Vibrancy Retention Shampoo
3.4 out of 5 stars, based on 5,688 Reviews 5,688 Reviews
3.4 out of 5 stars
5 Star
1144
4 Star
1736
3 Star
1536
2 Star
594
1 Star
678
my profile
people who
purchased
sampled
Hair type
Thick
Fine
Straight
Wavy
Curly
Frizzy
Kinky
Dry
Normal
Oily
Hair color
Brown
Blonde
Black
White or gray
Red
Other
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
Just OK
Sampled

This shampoo did not work well for my hair.
It is color treated and all but left it very dry.
Not on my shopping list...

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Nice but not for me
Sampled

I liked the pre-shampoo, shampoo, and conditioner but the 3 step process is a little too much for my laziness.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Smells good, cleaned hair
Sampled

I have dyed my hair for 10 plus years, and it unfortunately takes longer use than what a sample can provide to really get a sense of "vibrancy retention" but that very phrase makes me roll my eyes. So, as just a shampoo, I can say it lathered well, and smelled great. My hair felt clean after!

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Good conditioner
Sampled

Made my hair soft and luscious but I only got two uses out of the very small sample so I don't know it helped with color retention.

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
No great shakes
Sampled

This product was fine, but didn't do anything special for my hair. Certainly not something I'd pay more for. And if it requires a primer to work...that's just one more step for me to deal with in the morning.

2
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Smells and works great!
Sampled

I am a big fan of trying out shampoo, and this one smells and works great!

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Disappointing
Sampled

Was super excited to see this in my box. I had just had my hair recolored. I hated the way this felt on my hair. It didn't really seem to actually clean my hair.

2
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Good
Sampled

Always have liked nexus products. Not sure how well it helps keeps color.

2
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Meh
Sampled

As someone who has curly/thick, color treated hair this is definitely not the best product for me. I have other products that I prefer and this didn't change my mind.

2
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Heavy product
Sampled

I rinsed thoroughly but it still left residue...not my favorite product.

2
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No