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Nexxus® Color Assure™ Vibrancy Retention Shampoo

We thought picking the perfect hair color would be the hard part——but whether we go blonde, brunette, red, or ombre, we’'ve found that keeping our strands the shade we selected is even tougher. Thankfully, this shampoo locks in color vibrancy to prevent our carefully chosen hue from fading, letting us go longer between touchups. It's made with oil to protect our strands (and hue), and formulated without color-dulling sulfates. What'’s more, it provides the extra attention——aka moisture and nourishment——that treated strands desperately need, thanks to white orchid extract, argan oil, and almond oil.

Nexxus® Color Assure™ Vibrancy Retention Shampoo
3.4 out of 5 stars, based on 5,727 Reviews 5,727 Reviews
3.4 out of 5 stars
5 Star
1154
4 Star
1744
3 Star
1545
2 Star
599
1 Star
685
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Disappointed
Sampled

Left my hair feeling dry and brittle. Very disappointed.

1
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nope

the primer it came with was ok. very oily but ok. the shampoo smells great but did not get sudsy and make my hair feel dry and stiff. conditioner smells great but it did not feel like it conditioned my hair and my hair was more tangly than ever, even cheap conditioners worked better

1
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Not impressed...

I used this shampoo along with the primer and conditioner after getting blonde highlights. I'm completely underwhelmed. There was no lather at all, and my hair did NOT feel clean or moisturized.

1
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Greasy
Sampled

Once again, I have fine oily hair and this was not a good match. I much prefer other brands compared to this one.

1
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no thanks
Purchased

this shampoo didn't rinse well out of my hair. i had to use a lot to get my hair clean. disappointed.

1
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Birchbox, not your fault!

It's Nexxus fault for changing the formulation that used to be in the gray bottle (which was phenomenal by the way) to the now defunct formula in this pink bottle. Terrible, terrible, terrible! Made my hair SOOO greasy and not even moisturized, just gross looking! Stay away from this shampoo until they decide to change it back to how it used to be!

1
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Greasy

Made my hair greasy and I don't wash my hair daily so it's out for me

1
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No thank you
Sampled

I liked the idea of this trio because I dye my hair fairly regularly. It made my hair feel greasy AND like straw, simultaneously. How is that even possible? I don't know, but that's what it did. Also I wasn't a fan of the smell.

1
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not a fan
Sampled

didn't lather very well and made my hair scalp more oily. sorry Nexxus but this won't work for me. skip it!

1
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yuck
Sampled

I am a Nexxus fan. I typically like their products but this line is terrible. It was greasy and the process is awkward. The shampoo did not suds up and the conditioner could not penetrate after that terrible oil treatment. I had to re-wash my hair. I was super disappointed and downright disgusted.

1
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