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Nexxus® Color Assure™ Vibrancy Retention Shampoo

We thought picking the perfect hair color would be the hard part——but whether we go blonde, brunette, red, or ombre, we’'ve found that keeping our strands the shade we selected is even tougher. Thankfully, this shampoo locks in color vibrancy to prevent our carefully chosen hue from fading, letting us go longer between touchups. It's made with oil to protect our strands (and hue), and formulated without color-dulling sulfates. What'’s more, it provides the extra attention——aka moisture and nourishment——that treated strands desperately need, thanks to white orchid extract, argan oil, and almond oil.

Nexxus® Color Assure™ Vibrancy Retention Shampoo
3.4 out of 5 stars, based on 5,727 Reviews 5,727 Reviews
3.4 out of 5 stars
5 Star
1154
4 Star
1744
3 Star
1545
2 Star
599
1 Star
685
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not a pleasant experience
Sampled

I liked the smell of the product, but it was super watery and I could not get it to lather at all. Just made my hair feel like it fell in parts. I rinsed it out and used my own regular shampoo because my hair felt so gross.

2
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Good product
Sampled

I like to swap out my shampoo/conditioner every so often. I like the nexus brand. I couldn't tell if this did anything to protect or extend the life of my highlights. I do like the smell and the way my hair feels after use.

4
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Great

This is the only shampoo I will use after coloring my hair. Compared to in the past when I colored it before, this was the most affective at keeping my color

4
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LOVEEE

I recently got one of these from my local drugstore, since it was on sale, and I have been loving it! This prevents my hair from fading and I haven't had to go for touchups for a long time!

5
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Smells great & feels wonderful
Purchased

This shampoo smells heavenly & feels so silky. Since it is sulfate free it's easy on color & has a rich thick lather. I was pleasantly surprised when I used it & am sure I'll be reordering it in the future!

5
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It seemed to be ok.
Sampled

This sample, while LOOKING more organized, actually contains less product. Less product, less to test. Kinda hard to make a comparison if you get 2x as much as you do in one of the other.

3
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smells great
Sampled

This product smells great and works just as good! Definitely a great purchase. Pair with the same brand conditioner! You won't be disappointed!

4
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Nexxus Color Assure Vibrancy Retention Shampoo…..
SampledPurchased

Thank you BIRCHBOX for introducing me to this wonderful product!I love that Nexxus Color Assure Shampoo i. It's so easy on my hair color.This is the only shampoo for my hair!

5
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Wonderful product!!
Sampled

I absoutely loved this product. I could definitely tell the different in my hair color after I used it. It was much more vibrant and shiny. I would recommend it for anyone that is wanting their color to stand out from the rest :)

5
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Great product
Purchased

Nexxus Color Assure helps me surprise my hair dresser each time with how well my color holds! I swear by this shampoo and use the conditioner too. I only wish BirchBox would carry the larger size!

5
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