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Nexxus® Color Assure™ Vibrancy Retention Shampoo

We thought picking the perfect hair color would be the hard part——but whether we go blonde, brunette, red, or ombre, we’'ve found that keeping our strands the shade we selected is even tougher. Thankfully, this shampoo locks in color vibrancy to prevent our carefully chosen hue from fading, letting us go longer between touchups. It's made with oil to protect our strands (and hue), and formulated without color-dulling sulfates. What'’s more, it provides the extra attention——aka moisture and nourishment——that treated strands desperately need, thanks to white orchid extract, argan oil, and almond oil.

Nexxus® Color Assure™ Vibrancy Retention Shampoo
3.4 out of 5 stars, based on 5,727 Reviews 5,727 Reviews
3.4 out of 5 stars
5 Star
1154
4 Star
1744
3 Star
1545
2 Star
599
1 Star
685
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Nice but not for me
Sampled

I liked the pre-shampoo, shampoo, and conditioner but the 3 step process is a little too much for my laziness.

4
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Smells good, cleaned hair
Sampled

I have dyed my hair for 10 plus years, and it unfortunately takes longer use than what a sample can provide to really get a sense of "vibrancy retention" but that very phrase makes me roll my eyes. So, as just a shampoo, I can say it lathered well, and smelled great. My hair felt clean after!

3
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Good conditioner
Sampled

Made my hair soft and luscious but I only got two uses out of the very small sample so I don't know it helped with color retention.

3
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No great shakes
Sampled

This product was fine, but didn't do anything special for my hair. Certainly not something I'd pay more for. And if it requires a primer to work...that's just one more step for me to deal with in the morning.

2
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Smells and works great!
Sampled

I am a big fan of trying out shampoo, and this one smells and works great!

4
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Disappointing
Sampled

Was super excited to see this in my box. I had just had my hair recolored. I hated the way this felt on my hair. It didn't really seem to actually clean my hair.

2
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Good
Sampled

Always have liked nexus products. Not sure how well it helps keeps color.

2
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Meh
Sampled

As someone who has curly/thick, color treated hair this is definitely not the best product for me. I have other products that I prefer and this didn't change my mind.

2
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Heavy product
Sampled

I rinsed thoroughly but it still left residue...not my favorite product.

2
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Not baf
Sampled

This product was ok. Smelled nice but didn't feel like it cleaned very well.

3
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