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Nexxus® Color Assure™ Vibrancy Retention Shampoo

We thought picking the perfect hair color would be the hard part——but whether we go blonde, brunette, red, or ombre, we’'ve found that keeping our strands the shade we selected is even tougher. Thankfully, this shampoo locks in color vibrancy to prevent our carefully chosen hue from fading, letting us go longer between touchups. It's made with oil to protect our strands (and hue), and formulated without color-dulling sulfates. What'’s more, it provides the extra attention——aka moisture and nourishment——that treated strands desperately need, thanks to white orchid extract, argan oil, and almond oil.

Nexxus® Color Assure™ Vibrancy Retention Shampoo
3.4 out of 5 stars, based on 5,727 Reviews 5,727 Reviews
3.4 out of 5 stars
5 Star
1154
4 Star
1744
3 Star
1545
2 Star
599
1 Star
685
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Great product
Purchased

Nexxus Color Assure helps me surprise my hair dresser each time with how well my color holds! I swear by this shampoo and use the conditioner too. I only wish BirchBox would carry the larger size!

5
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nope

the primer it came with was ok. very oily but ok. the shampoo smells great but did not get sudsy and make my hair feel dry and stiff. conditioner smells great but it did not feel like it conditioned my hair and my hair was more tangly than ever, even cheap conditioners worked better

1
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Vibrancy Retention
Sampled

I used this when I had semi-permanent dye in it and I think it helped maintain the a bit longer. Of course, it's semi-permanent, so it's supposed to wash out over time. But i think this maintained a lot of the vibrancy and was gentle on not washing out all the color in one go.

4
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It's ok.
Sampled

It's a nice shampoo but not enough to tell if it made a difference with my color treated hair. Indistinguishable from other products in this area.

3
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Not impressed...

I used this shampoo along with the primer and conditioner after getting blonde highlights. I'm completely underwhelmed. There was no lather at all, and my hair did NOT feel clean or moisturized.

1
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Greasy
Sampled

Once again, I have fine oily hair and this was not a good match. I much prefer other brands compared to this one.

1
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love it
Sampled

Smells great!! Is a little pricey but seriously considering buying it. Love the conditioner as well. Nexxus is one of my favorite hair care brands.

5
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Left my hair dry and tangled
Sampled

Found the packaging difficult to use; not efficient for multiple uses because it's easy to knock down and have it leak out. Once I applied it, the shampoo didn't lather very well and left my hair feeling dry, tangled, and in dire need of an intensive conditioner.

2
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Shampoo of Choice
SampledPurchased

This Nexxus Color Assure shampoo has become my shampoo of choice. I feel that it leaves my hair clean and manageable. I really like the moisturizers in this product and feel like I need them more and more the older I get.

5
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no thanks
Purchased

this shampoo didn't rinse well out of my hair. i had to use a lot to get my hair clean. disappointed.

1
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