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Nexxus® Color Assure™ Vibrancy Retention Shampoo

We thought picking the perfect hair color would be the hard part——but whether we go blonde, brunette, red, or ombre, we’'ve found that keeping our strands the shade we selected is even tougher. Thankfully, this shampoo locks in color vibrancy to prevent our carefully chosen hue from fading, letting us go longer between touchups. It's made with oil to protect our strands (and hue), and formulated without color-dulling sulfates. What'’s more, it provides the extra attention——aka moisture and nourishment——that treated strands desperately need, thanks to white orchid extract, argan oil, and almond oil.

Nexxus® Color Assure™ Vibrancy Retention Shampoo
3.4 out of 5 stars, based on 5,727 Reviews 5,727 Reviews
3.4 out of 5 stars
5 Star
1154
4 Star
1744
3 Star
1545
2 Star
599
1 Star
685
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Sampled

This is a nice product but it costs more than I like to spend on shampoo. But hey, that's why getting samples is so much fun!

2
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Maybe its my color
Sampled

I know that there are lots of people out there who have very vibrant colored hair that needs lots of protection because it washes out quickly. Mine is not that kind of color. So, I guess I do not see the need to have this kind of shampoo. Smelled good, but the samples are small enough that one wash did it in for me.

3
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Birchbox, not your fault!

It's Nexxus fault for changing the formulation that used to be in the gray bottle (which was phenomenal by the way) to the now defunct formula in this pink bottle. Terrible, terrible, terrible! Made my hair SOOO greasy and not even moisturized, just gross looking! Stay away from this shampoo until they decide to change it back to how it used to be!

1
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Greasy

Made my hair greasy and I don't wash my hair daily so it's out for me

1
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Good Shampoo
Sampled

I like this shampoo a lot! My hair felt very clean after using it, and it had a really nice scent. I think it compliments the coordinating conditioner well.

4
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Fine

I liked the way this shampoo cleaned my hair and felt it worked fine, but the sample was not large enough for me to see any difference in the color.

3
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Greasy
Purchased

I've tried the shampoo and the conditioner and every time I use it makes my hair super greasy I try to use just a penny size but it still makes my hair look like I haven't washed it in over a week.

2
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Nice
Sampled

This seemed to be a gentle cleanser but there was not really a lot of product to try. It was on the small end of any birch box sample

3
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Blegh
Sampled

I didn't like how this shampoo didn't lather up real well and it made my hair feel dry. The scent was ok, nothing to write home about.

2
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Great product!

Great paired with the conditioner! My hair feel wonderful and smelled fantastic!

5
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