Birchbox Subscribe to Birchbox Subscribe to BirchboxMan Shop Birchbox Shop BirchboxMan Gift Birchbox BirchboxMan
Makeup Hair Skincare Fragrance Bath & Body Lifestyle Accessories Tools Nails Gifts with Purchase $25 and Under Birchbox Exclusives Best Sellers Limited Edition Boxes Birchbox Discovery Kits Value Sets What’s New Sale Brands for Women Latest Articles and Videos
Skincare Hair Body Beard Shave Fragrance Apparel & Accessories Gifts with Purchase Sampled This Month $25 and Under Best Sellers BirchboxMan Exclusives BirchboxMan Collections Gift Sets Sale What’s New Brands for Men View the Guide

Smashbox Cosmetics 24 Hour Photo Finish Shadow Primer

If we can keep going strong through our busy schedules, from early morning coffee to late-night cocktails, you’d think our eye shadow could do the same—yet by mid-afternoon (if we’re lucky) it’s smudged, creased, or gone altogether. This primer keeps shadow picture-perfectly in place for a full day. After all, you never know when the perfect moment for a selfie will present itself.

Smashbox Cosmetics 24 Hour Photo Finish Shadow Primer
4.6 out of 5 stars, based on 113 Reviews 113 Reviews
4.6 out of 5 stars
5 Star
87
4 Star
15
3 Star
5
2 Star
3
1 Star
3
my profile
people who
purchased
sampled
Skin type
Normal
Dry
Oily
Combination
Skin tone
Fair
Light
Light-Medium
Medium
Medium-Dark
Dark
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
This Primer Works Miracles

I have extremely oily eyelids (I guess that's a thing?) and all my eye makeup fades after a few hours. I've had no solution for this for YEARS. I read the reviews and tried this. It works amazing! My eyeshadow doesn't budge. My eyeliner stays about 99% of the time. I've never used a shadow primer before, so I'm in awe of how awesome this product works. If anyone has a better recommendation, let me know. But for me, this primer is a miracle worker and I'm no longer self conscious and looking in the mirror all the time to fix my melting eye makeup. I love this product!

4
Was this review helpful to you? Yes | No 9 of 9 found this review helpful. Was this review helpful to you? Yes | No
It works! It really really really works!
Purchased

I'm always cynical when it comes to beauty product claims. I figured 24 hours was marketing speak for 6 hours if you're lucky. This product really lived up to it's name! I've been using it for over two weeks now and yup, 24 hours is right. My cream, gel, pencil, and powder liners have been put tho the test with the primer. They look just as good as when I applied them at 6 am as when I washed them off at midnight and there were a few times where I fall asleep before washing my face and yup, 24 hours later my eyeliner did not budge and I had to break out eye makeup remover to get going for the day. My powder shadows didn't crease either. The other thing I'm trying to figure out is how to blend shadows while using the primer. That primer really locks that powder in there and it's been difficult of me to blend, but I'd rather have eyeshadow that stays put than perfectly blended eyeshadow that's out the door four hours later.

5
Was this review helpful to you? Yes | No 4 of 4 found this review helpful. Was this review helpful to you? Yes | No
Good primer

I have been using this for a week after using their foundation primer for a while and this definitely gets the job done. Like the foundation primer, it's lightweight and easy to apply. Would definitely recommend.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
dried out tube of shadow primer
Purchased

Not sure why, but the product is dried out in the tube and won't smooth on when I attempt to apply it. Went to a store in town and used the sample. Smooth and creamy. I am not satisfied with what I was sent. Maybe it was an old tube.

2
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Amazing stuff!

I absolutely love this product. My go to everyday!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Does the Trick
Purchased

This does the trick and keeps my eye shadow on for most of the day without creasing. I wouldn't say it lasts until the complete end of the day, but it's definitely better than not using a primer at all.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Lovely looks but hard to blend
Purchased

this eyeshadow primer does not leave any creases whatsoever, it dries quickly, and it goes on smoothly. the only problem is it doesn't allow you to blend your eyeshadow very well but I still use it daily.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
24 hours - no kidding!
Purchased

I absolutely adore this product. Your eye shadow and liner will stay put as advertised - even in hot climates and workout sessions. Fell asleep with my makeup on (tsk tsk) and woke up the next morning with perfectly made up eyes... one little tube will last for months and months, so it's really a good buy.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
LOVE This

This primer is perfect. It keeps eye shadow in place all day, even if you're outdoors in the heat. My eyes feel silky and smooth, it doesn't dry them out at all.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
A small amount goes a lot way
Purchased

This stuff is great! I only need a thin layer of this shadow primer on my lids to do the job. I have noticed this primer does a better job than some other primers I have used. My shadow colors come out brighter with more pigmentation. The colors look more even and go on so smooth. My shadow never creases, and I wear it for 12 hours+. I highly recommend this as a staple in your makeup routine!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No