Amika has really done it again with this mask. I've tried hair masks in the past and seen only minimal results, but I was excited to see this in my November box. I used this after my normal shampoo in the shower routine, and let me tell you: this stuff is addictive. I am head over heels for the scent of this product, which I could not wait to get into my hair. I flat-iron my hair most days, and especially in the winter, I see a lot of split ends, but this mask seemed to minimize all my breakage. It also left my hair as soft as can be and seemed to give it a shine that normally is impossible in the dryness of November. Overall, I'll likely be purchasing...as soon as it comes back in stock, that is!