The way that Birchbox makes this product out to be is far from what it actually is. Sure it smells great (I love jasmine), but I mainly bought the product to deal with frizz and unruly wavy hair. When I apply the product on dry hair, it doesn't do much. My hair still gets frizzy after 30 minutes, which is pretty short lifespan of a styling product. I don't think a good hair product is something I have to carry around to do "touch-ups" throughout the day. It should be a product that I apply once in the morning and lasts through the day.