Not a fan of items that can be put kn both my lips and my cheeks, especially if the only way to apply the product is directly (not the type of product that makes sense to use fingers for application.) I don't like sweeping a chapstick-like consistency on my cheeks ever, most especially after I rolled it across my lips. But that's just a personal preference so if that doesn't bother you then it won't be problematic.
That said, it is BRIGHT, almost a neon pink. Definitely not the color for me. Maybe if I had an 80s themed party to go to...but then I would just buy something cheap from a drugstore since it is a costume-y color and not waste my money on this product.