I am the type of person who rarely goes back to purchase the same product - especially cleansers - I am forever trying new ones. (And, being a college student, I am also always looking for a deal.) However, this cleanser really changed my lack of commitment. I have combination-oily, acne prone skin in a very dry and windy climate, so I experience hyper oily and dry patches. This cleanser really brought balance to my current routine, and I plan on keeping it as a staple in my line up. I use this with my Clarisonic and, since it is creamy and lathers so well, it truly takes very little which makes the bottle last forever. The price is nothing compared to the "squeaky" clean, moisturized, non-oily, clear and balanced skin I have after using it. Eat out one less time per month, and spend the $30 on a cleanser that's going to last several months while giving you feel-good, long-lasting results.