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Consider this mascara the no-fuss alternative to falsies. It deals lashes a one-two punch, adding both length and volume to keep them looking anything but lackluster. We love how the formula doesn’t run or smudge, even after a whole day of wear, and gives our lashes a natural-looking curl without weighing them down. The jet-black color makes eyes pop, and it’s especially great when you’re trying to achieve a dramatic night out look. You’ll have to convince your friends that you’re not sporting faux lashes.
This mascara is lightweight and easy to apply. It doesn't flake or clump, and is easy enough to remove with any eye makeup remover. It doesn't smudge or run if the cold air makes my eyes tear, either. I love it!5
I love love love this mascara! It's the best I've ever used. It doesn't clump or make them weird and spidery. It just does what it says it does; make them long and beautiful!!5
I just tried out the Benefit They're Real mascara, and was very disappointed. I have been happier with less expensive brands. Too bad, I was hoping to love this product as much as others do!2
This product stays on well, but doesn't go on eyelashes smoothly. It can be clumpy and easy to smear. Decent mascara.3
Probably the best mascara ive used. Goes on nicely without clumping. Great sample size as well. Will be buying this when I run out.5
this was difficult to remove (by my standard method) and didn't produce the results i was expecting. i am happier with my drugstore mascara, but i was hopeful for this product but appears to be more hype than results.2
I love this mascara. I use it all of the time. It doesn't clump up and it makes my lashes appear to be longer. I was running out of this particular mascara so this came just in time.5
I absolutely love this mascara. I got it in hopes that it would give me volume without clumps, and it most certainly did! I would recommend it to anyone.5
i have actually had people ask me if I was wearing false lashes while using this. Definitely the best there is for length and volume. I found that it doesn't curl very well, but nothing a cheap handheld curled can't fix. Wish it also came in brown for something a little less stark against my pale skin and light hair.4
I don't have long eyelashes, so I love that this product gives me a full look, with minimal clumping. The brush is just a tad too big so sometimes it pokes the corner of my eye. otherwise, I have been using this every day.4