I absolutely LOVE theBalm products! I own an assortment of their bronzers, blushes, and eye shadows. I am in love with their Instain blush, so I decided to give this blush a try. It is definitely more natural than the Instain blush, but it does not last as long. It gives me a pretty peachy flush that looks very natural on my skin, but I find I have to build it for it to show, which is not the case with my other blushes from theBalm. I am pleased with it, but would love to see a similar shade in the Instain line since it lasts longer and appears more vivid. In my opinion, you can't go wrong with any of their products! It would get 5 stars if it went on bolder and lasted longer, but overall, I am pleased with the product.