Birchbox Subscribe to Birchbox Subscribe to BirchboxMan Shop Birchbox Shop BirchboxMan Gift Birchbox BirchboxMan
Makeup Hair Skincare Fragrance Bath & Body Lifestyle Accessories Tools Nails Gifts with Purchase $25 and Under Birchbox Exclusives Best Sellers Limited Edition Boxes Birchbox Discovery Kits Value Sets What’s New Sale Beauty Brands Latest Articles and Videos
Skincare Hair Body Beard Shave Fragrance Apparel & Accessories Gifts with Purchase Sampled This Month $25 and Under Best Sellers BirchboxMan Exclusives BirchboxMan Collections Gift Sets Sale What’s New BirchboxMan Brands View the Guide

Benefit Cosmetics They're Real! Lengthening Mascara

This mascara lengthens, thickens, and curls lashes with a specially designed brush featuring staggered bristles that grab directly at the root. The domed tip helps coat the long-lasting, zero-smudge formula on even the tiniest lashes.

Benefit Cosmetics They're Real! Lengthening Mascara
4.5 out of 5 stars, based on 37,527 Reviews 37,527 Reviews
4.5 out of 5 stars
5 Star
24249
4 Star
8443
3 Star
3236
2 Star
1028
1 Star
571
my profile
people who
purchased
sampled
Skin type
Normal
Dry
Oily
Combination
Skin tone
Fair
Light
Light-Medium
Medium
Medium-Dark
Dark
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
Amazing

Ok, this is definitely the best mascara I've ever used. It glides on so easy and it NEVER clumped on my eyelashes. Not. Even. Once. I actually got asked by my hairstylist the other day if I was wearing fake eyelashes and it was so funny because normally my mascara isn't worthy of being called fake eyelashes, but this is just awesome! I have bought four bottles of this! :) Great product!

5
Was this review helpful to you? Yes | No 42 of 42 found this review helpful. Was this review helpful to you? Yes | No
Lush
Purchased

I love this mascara. It really wows the lashes. I do the slow, shaky application as I work the wand to the end of the lashes. Lushness. You will need a good eye makeup remover, though.

5
Was this review helpful to you? Yes | No 58 of 60 found this review helpful. Was this review helpful to you? Yes | No
Love

I have tiny, minuscule, almost nonexistent eye lashes. This mascara works fabulously! It makes it look like I have lashes without clumping or needing to apply 50 coats!! Love it!!!

5
Was this review helpful to you? Yes | No 37 of 38 found this review helpful. Was this review helpful to you? Yes | No
Obsessed!

I went through this stuff so fast! I cannot get enough. It's got great hold, didn't flake after an eight hour shift, and it looks so natural for my already long lashes. I need more!

5
Was this review helpful to you? Yes | No 24 of 24 found this review helpful. Was this review helpful to you? Yes | No
Runs
Sampled

I’ve tired this mascara many times and I want to love it but it’s just slides off my face and I end up looking like I have 2 black eyes!

3
Was this review helpful to you? Yes | No 2 of 2 found this review helpful. Was this review helpful to you? Yes | No
Beautiful
Sampled

Love this mascara. I swear my lashes are longer and healthier looking after using this mascara even if I don’t have it on. It does take some effort to remove. I wash with gentle face soap in shower, remove with coconut oil after and still wake up with raccoon eyes in the morning. But worth it. I’m sticking with this mascara for sure

5
Was this review helpful to you? Yes | No 2 of 2 found this review helpful. Was this review helpful to you? Yes | No
Mascara Massacre No More!!!!
Sampled

I was utterly shocked how much I love this product!! Typically, I apply multiple layers of mascara but didn’t need to with this gem!! My lashes to look full and freshly-applied for over 16 hours!!

5
Was this review helpful to you? Yes | No 2 of 2 found this review helpful. Was this review helpful to you? Yes | No
Apparently I'm the only person whose eyelashes fall out because of this mascara.
Sampled

This is probably the best reviewed mascara on the planet, and for the first year I used it, I would've been right there writing a great review with everyone else, because it works GREAT. It separates, curls, lengthens, and is super long wearing and doesn't flake at all. It is literally the holy grail of mascara... until you wear it for too long and it makes all your eyelashes fall out. Yes, you read right. This mascara made almost every single lash fall out of my eyelid with daily use. At first, I used it for days when I wanted extra oomph & special occasions and had no issues, but about a month after I started wearing it daily I started loosing lashes. At first I thought it was another cause, my diet or something? but I did an elimination of everything I'd changed over the past year and nothing helped (but I kept wearing because what little lashes I did have needed all the help they could get). Finally I decided to go on an eye makeup de-tox and that seemed to help a little, but as soon as I started back on the mascara they started falling out again at a higher rate. I complained about it at work & one of my co-workers said she had the same issue with this mascara, it made her lashes fall out as well but not as bad as mine. This was probably 5 years ago now, as far as I know they have not changed the formula. My lashes have never been the same, I used to have long beautiful curly lashes and now they are short, thin, & pin straight. I have tried getting eyelash extensions but my hair is too fragile to support the extension and they fall out or break super quickly. I tried using it again in a sample size I got from a mascara sampler for my wedding when I wanted my lashes to look really nice - my entire honeymoon my lashes fell out and I couldn't wear mascara! After 2 days of use! Truly wild. I'm scared to use the full size I just got in my box, my lashes have only just started to recover after using castor oil & grandelash on them religiously. Anyway, I've never seen a negative review about this product and I just want to warn people. While I agree, it makes you look amazing at first, to me it is so not worth the risk.

1
Was this review helpful to you? Yes | No 2 of 2 found this review helpful. Was this review helpful to you? Yes | No
Very runny
Sampled

This product does not stay on for very long and when applied to the bottom lashes, left black streaky Mark's on my face

2
Was this review helpful to you? Yes | No 2 of 2 found this review helpful. Was this review helpful to you? Yes | No
Really Curls
Sampled

It lasts a long time but comes off pretty easy with makeup remover. It really curls my lashes and makes them look like baby doll lashes.

5
Was this review helpful to you? Yes | No 2 of 2 found this review helpful. Was this review helpful to you? Yes | No