I have been using a plethora of BB creams (primarily South Korean brands), and although the Stila is not up to par, I would still buy it. It is very easy to apply to the skin because of its runny lotion texture. The correct way to apply BB cream is to squeeze a pea size amount to your finger (I use my ring finger), then warm it by rubbing it to the other finger opposite your hand. Then dot it all over your face, and then blend it by patting. Simply rubbing it all over your face, would give you disappointing results (that was how I was doing it before!). Also, since the Stila BB doesn't have sunscreen, I used a moisturizer with SPF prior to applying this on. A moisturized face would make it easier to blend the BB cream.