I have sensitive skin, even the mildest lotions/sunscreens have made me itch. This is light, not greasy, and smells great. It goes on super easy, without having to rub it in and evenly. I have used this since I was introduced to the product my first year getting my Birchbox, 3 years ago.
Living just an hour away from the beach, we are beach bums in the summer, and I doubt I will ever use a different sunscreen. I've used this in Mexico in the summer and winter and while my friends were using other products, they all got burned, and I didn't.
I even started using this sunscreen on my 2 year old son and he hasn't ever burned, even though he has very fair skin.
Great product, consistent in coverage and protection, and even safe (and easy to apply) to a toddler running around!