I've tried numerous self tanners always in hopes that it will be THE ONE that changes my life. Over the years, self tanners have definitely improved, especially in smell, and this one is no exception. It definitely doesn't smell as bad as some other self tanners, but there is still an odor that lingers especially if you do the self tanner in the morning before you start your day. On the plus side, not only does the tanner dry very quickly, but I also did have a few people ask if I had been to the beach. So as far as natural looking color, I think this product did a great job. But, I am still on the hunt for a self tanner that does it all, all while not leaving me smelling like self tanner.