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Imported from Italy, this stylish toothpaste makes brushing your teeth anything but routine. Both the Classic Mint and Whitening formulas keep your breath fresh while removing surface stains from your teeth. Plus, the apothecary-inspired tube dresses up the bathroom sink.
I don't know how well it's working for whitening. It doesn't seem to be doing any better or worse of a job than the crest 3D I was using before I bought this. I do like the taste better, it's kind of a sweet mint. The tube is classier too. I'm happy with it but I don't know if I'd spend that much on it again if it basically works the same as a cheaper whitening toothpaste.4
The taste is great and my teeth feel very clean after using it. But, I'm over halfway through the tube and see absolutely no whitening effect. Even a little would have been something and would have made me order another tube. None, though, I'll go back to my regular toothpaste at a fraction of the price.2
I enjoyed this toothpaste in the flavor of it. But that was about it. Not sure if I'll ever buy it again it did not have any whitening affects on my teeth4
I needed something to use that would make my teeth whiter. I used to use pearl drops, but can not find it now. The toothpaste makes a lather that is totally different from usual toothpastes. It does not taste like any toothpaste I have ever used. My teeth looked instantly whiter and they felt very smooth. It felt like I just had a professional teeth cleaning.5
This is a decent toothpaste. Don't think it's worth the money. Went through the whole tube and didn't notice a difference in teeth color.3
this is the best toothpaste bar none. Its great packaging, feels great to use, and does all the things a toothpaste should.5
My biggest issue with teeth whitening toothpastes is the grittiness and flavoring of them. This one has a great flavor that lasts! I love the minty feeling after brushing and feel like it has made my teeth whiter (though, slowly). Most other whitening toothpastes loose flavor as I brush and don't leave my mouth feeling fresh--not this one! Also, awesome package design!5
This toothpaste is super minty and has whitened my teeth somewhat. I will continue to purchase a few more times for a true determination. I would recommend solely on the taste though! So refreshing! Really makes my mouth feel clean.5
I bought this product hoping that it would really make a difference and whiten my teeth. I did not notice any difference, did not like that it doesn't foam as much as other brands or leave my mouth feeling minty fresh. I don't hate it but would not buy again bc of its lack of performance, consistency and quite pricy for a toothpaste.3
i love this toothpaste. this is my third time ordering. I keep a tube in both bathrooms. my kids and husband like it too.5