I am highly skeptical about any product that solicits "pillow soft curls", because I've tried every product out there: drugstore, expensive salon products, home remedies, African-American curl products, the kitchen sink. I have very thick, coarse, curly, unruly hair. I'm not ethnically diverse in any way, I just have crazy hair. Sure, I can use any curling agent I want on my hair and be guarenteed beautiful curls...BUT IT DOESN'T LAST, it turns my normally dry hair/scalp into grease ball, medusa hair, or so crunchy I feel like it'll snap off any moment. My only remedy for those products is having natural hair for a day (barely--with the assistance of a beaucoup amount of product), but also taking the chance of having crunchy/greasy hair that'll only be rescued washing it out the next day (which dries it out more). I haven't found a product until Miss Jessie's that I can actually maintain having beautiful curls for NUMEROUS days, that smells absolutely divine, and doesn't make my hair greasy. Oh, and just in case you doubt it could get better, you need very minimal product, AKA, saves money for all the deep conditioners us curly-haired girls need. Helpful hints: if products tend to make you oily, avoid your roots, like by 3 inches. Scrunch it in your hair. Air dry. My hair is boob-length and I use a large pea sized amount. I rub it in my hands first like lotion and distribute it. Buy it--you will thank me later.