Even those with the best memories can have trouble recalling important moments. The same goes for our hair’s memory—all of the styling we do can deactivate its natural curl pattern. This alcohol-free styling lotion reactivates the curl memory of the hair shaft. The formula contains hydrolyzed soy protein to soothe, condition, and strengthen hair, panthenol to prevent breakage, rosemary leaf extract to stimulate healthy hair growth, and retinyl palmitate to prevent dryness and frizz. Now if only it could reactivate the memory of where we left our keys.