Even those with the best memories can have trouble recalling important moments. The same goes for our hair’s memory—all of the styling we do can deactivate its natural curl pattern. This alcohol-free styling lotion reactivates the curl memory of the hair shaft. The formula contains hydrolyzed soy protein to soothe, condition, and strengthen hair, panthenol to prevent breakage, rosemary leaf extract to stimulate healthy hair growth, and retinyl palmitate to prevent dryness and frizz. Now if only it could reactivate the memory of where we left our keys.
I have curly, frizzy hair that can usually be tamed with products. This did nothing for me or my hair. It made my hair feel drier and coarser instead and my curls are still frizzy. It does smell really good and doesn't have a greasy feel so it, but not effective at de-frizzing.
2I have thin strands, but a lot of them. This product weighed down my curls and made my hair limp. I was also not impressed with the size of the sample, it wasn't even enough to truly coat my hair. Overall, I liked the premise of the product but the execution lays a lot to be desired.
2My go to brand is Deva Curl. I loved this styling girl's hold, no smell and soft finish.
Much cheaper on Amazon, even considering Birch discount certificate and points earned. That was disappointing. Want to support Birch, but no comparison in price. Not even close. Sorry BB! Bought it from Amazon.