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Give your eyelash curler a breather—this London-based brand’s mascara is a real eye-opener all on its own. A triple-tiered brush gives lashes curly lift, while also adding volume and definition. The moisturizing formula won’t leave lashes feeling clumpy and lasts, smudge-free, up to 12 hours. Plus, it comes with the Eyeko Shield, a unique guitar-pick shaped tool that helps prevent smudging. It’s no surprise it’s a U.K. bestseller—we predict it’ll win over American beauty lovers as well.
After receiving a sample of the original/slightly curved brush formula, I thought I'd give this a try. I'm sorry that I didn't stick with the original. This one is okay, but the other is way superior. This formula doesn't provide the dramatic lashes that the other does although it still wears well (no flaking, smearing, etc).
My thinking is that if it ain't broke, don't fix it!
...the curved application is not great and makes the product go on in an uneven an often clumpy fashion. I think this would much better with a different box.3
I bought this product, used it and it was just okay. I felt that it dried up quickly. Do not think I will be purchasing this item again.3
This mascara is okay - the brush does not distribute evenly, so some lashes look great, while others do not get enough product. Then, when you try to move around to apply more product to those areas that need it, the lashes that were good to begin with then get clumpy and over applied. I think if the brush was altered, this would be much better, as the product itself is nice consistency and does not bother my eyes like some others.3
I am so up in the air about this product. I love the wand- it grabs all of my lashes and really curls/extends without needing a curler. However, I am not thrilled with the formula. It does not have enough impact for nighttime, and it doesn't really do enough for day wear either. I'm so disappointed! Maybe this product would work better with a primer first, but who can be bothered with that for everyday?3
there is a reason Adele uses this Brand.
no clumping or smuding! makes my lashes look extra long and no noticeable flakes.
i was hooked on the Eyeko liquid liners after the first use, and seeing they made mascara in eco friendly, less waste tubes was a major selling point for me. the brush is really easy to apply, no clumps, and it did give my sparse lashes some curl. not to mention it pairs well with Eyeko's liners.
the reason i am not giving it a full 5 stars is because i have noticed some flakiness to it. i hate having mascara dust under my eyes!
i think the product does live up to what it advertises, with curl and volume, i just wish i didn't notice flakes from it. i don't usually use more than one coat of mascara so maybe that's the problem. i have sensitive eyes so i am hesitant to "over do" it. it's still one of my favorite mascaras that i have tried in the last year.
no flaking or peeling, nice true black color. wavy brush defines even hard to reach edge lashes . reasonable price for a large tube. I would purchase again.4
I found that the brush is super easy to use- great for those tiny inner lashes. Love the flexible bottle for when I get to the last of it... but I'm not quite there yet. Lastly the formula has been great, long lasting, and very little (if any) flaking.4
This is a nice mascara for a few reasons:
1. It does not dry out your eyelashes
2. The brush applies product evenly, no clumping
3. The squeezy tube means less waste and more even application, no dry wand after a couple weeks.