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Give your eyelash curler a breather—this London-based brand’s mascara is a real eye-opener all on its own. A triple-tiered brush gives lashes curly lift, while also adding volume and definition. The moisturizing formula won’t leave lashes feeling clumpy and lasts, smudge-free, up to 12 hours. Plus, it comes with the Eyeko Shield, a unique guitar-pick shaped tool that helps prevent smudging. It’s no surprise it’s a U.K. bestseller—we predict it’ll win over American beauty lovers as well.
no flaking or peeling, nice true black color. wavy brush defines even hard to reach edge lashes . reasonable price for a large tube. I would purchase again.4
I found that the brush is super easy to use- great for those tiny inner lashes. Love the flexible bottle for when I get to the last of it... but I'm not quite there yet. Lastly the formula has been great, long lasting, and very little (if any) flaking.4
This is a nice mascara for a few reasons:
1. It does not dry out your eyelashes
2. The brush applies product evenly, no clumping
3. The squeezy tube means less waste and more even application, no dry wand after a couple weeks.
This mascara is great--not clumpy at all. It makes my lashes thick and lasts all day without running or feeling heavy. I like the packaging--it keeps the brush cleaner than the usual mascara tube.4
I love this wand!!! The formula is great, but the wand...forget about it!!! It is the reason I have fallen for this mascara! It grabs EVERY lash!4
This mascara is okay, but nothing special. The coverage seems minimal and I find myself trying to apply a few coats. I probably won't buy this mascara again3
I LOVE this product but I hate this brush. I found it to be awkward to apply and did nothing to help lengthen and fill out my lashes.3
I liked this mascara, the only problem i found was, the tube was squishy and that made it a bit messy.3
After receiving a sample of the original/slightly curved brush formula, I thought I'd give this a try. I'm sorry that I didn't stick with the original. This one is okay, but the other is way superior. This formula doesn't provide the dramatic lashes that the other does although it still wears well (no flaking, smearing, etc).
My thinking is that if it ain't broke, don't fix it!
...the curved application is not great and makes the product go on in an uneven an often clumpy fashion. I think this would much better with a different box.3