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Give your eyelash curler a breather—this London-based brand’s mascara is a real eye-opener all on its own. A triple-tiered brush gives lashes curly lift, while also adding volume and definition. The moisturizing formula won’t leave lashes feeling clumpy and lasts, smudge-free, up to 12 hours. Plus, it comes with the Eyeko Shield, a unique guitar-pick shaped tool that helps prevent smudging. It’s no surprise it’s a U.K. bestseller—we predict it’ll win over American beauty lovers as well.
I don't know how I lived without this product. It's easy to use stays in place and looks absolutely fabulous!! I love the squeezy tube too.5
I found that the brush is super easy to use- great for those tiny inner lashes. Love the flexible bottle for when I get to the last of it... but I'm not quite there yet. Lastly the formula has been great, long lasting, and very little (if any) flaking.4
This is a nice mascara for a few reasons:
1. It does not dry out your eyelashes
2. The brush applies product evenly, no clumping
3. The squeezy tube means less waste and more even application, no dry wand after a couple weeks.
I am so up in the air about this product. I love the wand- it grabs all of my lashes and really curls/extends without needing a curler. However, I am not thrilled with the formula. It does not have enough impact for nighttime, and it doesn't really do enough for day wear either. I'm so disappointed! Maybe this product would work better with a primer first, but who can be bothered with that for everyday?3
This mascara is great--not clumpy at all. It makes my lashes thick and lasts all day without running or feeling heavy. I like the packaging--it keeps the brush cleaner than the usual mascara tube.4
I'm not wild about this mascara. It clumps and smudges easily, and the brush is too spindly. The shield is also rather useless.2
I love this wand!!! The formula is great, but the wand...forget about it!!! It is the reason I have fallen for this mascara! It grabs EVERY lash!4
I saw the reviews for this mascara and was very excited. The results were very disappointing. The mascara is very lightweight and doesn't add any length of definition to my lashes. It looks like you are not wearing mascara!2
I love this mascara. It's perfectly light but it gives all the lift and definition you need. It also is that dark black that we all love. My teen loves it as well because it's not all goopy. It makes it easy for a makeup novice like her.5
I love this mascara. My regret is that it is not totally waterproof. I have severe allergies and wear contacts so waterproof is a must for me. My eyes water almost all the time. It would work for most though as it is water resistant. I have tried so many mascaras in my life and usually try samples first. After I read reviews on another site about this, I decided to order it, hoping it was waterproof enough and on some days it is. I love the brush. It keeps lashes separated and the mascara goes on so smoothly. It is a more wet mascara than I was use to, and I love it! One coat made my lashes gorgeous! It is a blackest black and a little glossy, which I love. My eyelashes can barely be seen as they are very blonde, but with the right mascara they look 'miles long'. This one gave me that look. My eyelashes touched the top of my upper eyelid almost to my eyebrow and I have high set eyebrows. Didn't need an eyelash curler either. I love the guitar pick that comes with it. Whoever thought of this is a genius. I have been around so many of those in my life. Too bad I didn't know sooner how I could use them!. I put it behind my upper lashes and looking down into the mirror I apply the mascara against the pick. Keeps them curled up and black off my eye lid. I use it underneath my lower lashes and that way I can coat them all to the end tips without getting it all over my under eye. I have to be careful as my lower lashes get a little too long looking. It helps using the guitar pick to also keep lashes separated as you can see them easily next to the bright background. You just wipe the pick when you are finished with a paper towel or wash it off with water. I love the tube as well. It is big and loaded with product which would last me longer than any other. You can also tell how much you have left with the tube. Mascara is a biggie to me, as are very long looking lashes. I am wondering why anyone would use the fake ones for everyday with all the great mascaras now? This is the perfect mascara for me but need it in waterproof. Please, Eyeko, make this in waterproof! I will never buy another brand, if you do!5