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Give your eyelash curler a breather—this London-based brand’s mascara is a real eye-opener all on its own. A triple-tiered brush gives lashes curly lift, while also adding volume and definition. The moisturizing formula won’t leave lashes feeling clumpy and lasts, smudge-free, up to 12 hours. Plus, it comes with the Eyeko Shield, a unique guitar-pick shaped tool that helps prevent smudging. It’s no surprise it’s a U.K. bestseller—we predict it’ll win over American beauty lovers as well.
This mascara was awesome! It doesn't clump up, and it made my lashes look long and beautiful! The curved brush works very well, and I would highly recommend it. It doesn't flake off during the day either.5
I don't know how I lived without this product. It's easy to use stays in place and looks absolutely fabulous!! I love the squeezy tube too.5
I found that the brush is super easy to use- great for those tiny inner lashes. Love the flexible bottle for when I get to the last of it... but I'm not quite there yet. Lastly the formula has been great, long lasting, and very little (if any) flaking.4
This is a nice mascara for a few reasons:
1. It does not dry out your eyelashes
2. The brush applies product evenly, no clumping
3. The squeezy tube means less waste and more even application, no dry wand after a couple weeks.
I am so up in the air about this product. I love the wand- it grabs all of my lashes and really curls/extends without needing a curler. However, I am not thrilled with the formula. It does not have enough impact for nighttime, and it doesn't really do enough for day wear either. I'm so disappointed! Maybe this product would work better with a primer first, but who can be bothered with that for everyday?3
This mascara is great--not clumpy at all. It makes my lashes thick and lasts all day without running or feeling heavy. I like the packaging--it keeps the brush cleaner than the usual mascara tube.4
I'm not wild about this mascara. It clumps and smudges easily, and the brush is too spindly. The shield is also rather useless.2
I love this wand!!! The formula is great, but the wand...forget about it!!! It is the reason I have fallen for this mascara! It grabs EVERY lash!4
I saw the reviews for this mascara and was very excited. The results were very disappointing. The mascara is very lightweight and doesn't add any length of definition to my lashes. It looks like you are not wearing mascara!2
I love this mascara. It's perfectly light but it gives all the lift and definition you need. It also is that dark black that we all love. My teen loves it as well because it's not all goopy. It makes it easy for a makeup novice like her.5