I have only been using this product for about two weeks now, so it could be too soon to tell the full effects it is having on my skin. That being said, after using this product my skin is definitely smoother so the exfoliation factor is definitely there! I was also worried because I have very sensitive skin and many times even if a product says that it is "good for sensitive skin" it still seems to irritate it, but that was not the case so I was very pleased. I have not noticed "brighter skin" as of yet though, so I'm hoping that will come in time if I just continue using the product. Overall, so far so good!