SHU UEMURA Art of Hair Full Shimmer Illuminating Shampoo

After one too many dye jobs, our strands were starting to look pretty fried. But not anymore, thanks to this this color-protecting shampoo from luxe brand SHU UEMURA. In addition to smelling like roses (literally), it keeps color-treated locks hydrated, protected, and glossy. Even if you’re sporting your natural hue, you can use it to get vibrant hair worthy of a shampoo commercial.

SHU UEMURA Art of Hair Full Shimmer Illuminating Shampoo
3.9 out of 5 stars, based on 123 Reviews 123 Reviews
3.9 out of 5 stars
5 Star
54
4 Star
31
3 Star
20
2 Star
11
1 Star
7
my profile
people who
purchased
sampled
Hair type
Curly
Dry
Fine
Frizzy
Kinky
Normal
Oily
Straight
Thick
Wavy
Hair color
Brown
Blonde
Black
White or gray
Red
Other
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
Not for me
Sampled

Not really into rose scented shampoo and didn't change my hair texture of look at all. Didn't notice a shimmer or smoothness.

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
It began as a hate-love relationship
Sampled

I really, really did not want to like this shampoo. $48 for shampoo? It had better style my hair for that price. So I tried it, and it pretty much did! After ONE shampoo, I am in love...and it's a good thing all it took was once, since the sample size was so paltry. My hair felt amazing, the scent is delicious, and I didn't have to apply a ton of shine products. Guess I'll spring $48 for a bottle of shampoo (as I swore I would never do while opening the sample).

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Smells great, not sure if it works
Sampled

I liked the scent of this shampoo, but the sample size was so small, I really couldn't tell if it gave me any results. So I really cant make the decision to purchase at this point.

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
YES!
Sampled

Finally, a shampoo that does what it says. I have never seen my hair so shiny after only a wash and condition. This is my nev fav shampoo.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Soft!
Sampled

I don't know about shimmer or illuminating, but it left my hair really soft. I liked it.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
not for me!
Sampled

this product is for color treated hair, but my hair is natural! good sized sample though, but not matched to my survey and super expensive. Cheaper shampoo works just as well!

1
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
She Umera Art of Hair
Sampled

Just the name heightens the anticipation of using this product. It smells so good and feels so rich and my hair really does look silky soft!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Needed a Larger Sample
Sampled

The smell was nice and a little went a long way, despite seeming a little watery to me. I was surprized that a shampoo for "colored" hair has sulfates in it...my hairdresser has always stressed this as a no-no!
I have very long hair and would have liked to have enough to sample for a few days to truly see if this product works better than my current shampoo.

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
SHU UEMURA BELIEVER!
Sampled

This product is sooooooo amazing! It left my hair feeling the softest it has ever been (outside of going to a salon). The smell is heavenly! I can't wait to purchase some once I have some extra cash to spend!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
WOW factor.
Sampled

Like the nourishing hair treatment this shampoo is so wonderful I am so happy I still have enough for a third use. I love this stuff the scent is so great its smells very pure and natural, and my hair feels awesome! doesn't weigh your hair down like other moisturizing shampoos and doesn't dry out like volumizing shampoos love it!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No