Birchbox Subscribe to Birchbox Subscribe to BirchboxMan Shop Birchbox Shop BirchboxMan Gift Birchbox BirchboxMan
Makeup Hair Skincare Fragrance Bath & Body Lifestyle Accessories Tools Nails Gifts with Purchase $25 and Under Birchbox Exclusives Best Sellers Limited Edition Boxes Birchbox Discovery Kits Value Sets What’s New Sale Beauty Brands Latest Articles and Videos
Skincare Hair Body Beard Shave Fragrance Apparel & Accessories Gifts with Purchase Sampled This Month $25 and Under Best Sellers BirchboxMan Exclusives BirchboxMan Collections Gift Sets Sale What’s New BirchboxMan Brands View the Guide

Elizabeth Mott It’s So Big Volumizing Mascara

Sometimes bigger really is better. This volumizing mascara in classic black gives us the wow-effect lashes we crave without any clumps, smudging, or flaking. The unique hourglass brush shape with both long and short bristles delivers just the right amount of product to each lash (even the little ones in the corners). The result? Thick, curled lashes with megavolume that rival the best set of falsies.

Elizabeth Mott It’s So Big Volumizing Mascara
3.8 out of 5 stars, based on 6,320 Reviews 6,320 Reviews
3.8 out of 5 stars
5 Star
1830
4 Star
2181
3 Star
1635
2 Star
486
1 Star
188
my profile
people who
purchased
sampled
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
Loved
Sampled

This product made my lashes long and full. It lasted well

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Amazing mascara
Sampled

I love this mascara! I will purchase as soon as my sample runs out. This mascara goes on smoothly and washes off easily.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Absolutely Fantastic

This is now my go to daily mascara! The shape of the wand allows me to get all of my lashes in just 1 or 2 swipes. The formula doesnt streak, smudge or flake, and leaves my lashes feeling flexible (not brittle). I cant even imagine going back to my drug store mascara. Will definitely be purchasing when my sample runs out.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Love this mascara
Purchased

I used this mascara once, and immediately jumped onto Birchbox and ordered two more. I love that it goes on cleanly and stays in place, with no flaking or clumping.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Lashes for Days
Sampled

Great mascara. Doesn't go on super thick but still leaves your lashes looking full and defined.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Game changer
Sampled

Received this as a sample. Immediately bought the full version. Does not clump. Does not flake. Does not smear. Removes easily with a remover wipe. My lashes look super long and gorgeous with this on. Sorry other mascara I used to love...we are getting divorced. It's So Big is here to stay. Love!!!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
No Clumps!

Sampled this mascara and loved it! I applied a few coats and lashes were separated, defined and did not clump - even at the end of the day! I'm always searching for a good mascara and I am happy I found this one!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Amazing!

Received this in my birch box and was nervous because it wasn't waterproof. Usually when i don't wear waterproof mascara they blend underneath my eye throughout the day. This product lasted all day without smudges or smears. It also made my lashes look extremely long. Love it!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Awesome!
Sampled

Love this product! Will definitely buy again! Repeatedly! Not clumpy or sticky even after days of use

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Obsessed
Sampled

Best mascara I have used in a long time! Will definitely buy the full size

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No