Birchbox Subscribe to Birchbox Subscribe to BirchboxMan Shop Birchbox Shop BirchboxMan Gift Birchbox BirchboxMan
Makeup Hair Skincare Fragrance Bath & Body Lifestyle Accessories Tools Nails Gifts with Purchase $25 and Under Birchbox Exclusives Best Sellers Limited Edition Boxes Birchbox Discovery Kits Value Sets What’s New Sale Beauty Brands Latest Articles and Videos
Skincare Hair Body Beard Shave Fragrance Apparel & Accessories Gifts with Purchase Sampled This Month $25 and Under Best Sellers BirchboxMan Exclusives BirchboxMan Collections Gift Sets Sale What’s New BirchboxMan Brands View the Guide

Elizabeth Mott It’s So Big Volumizing Mascara

Sometimes bigger really is better. This volumizing mascara in classic black gives us the wow-effect lashes we crave without any clumps, smudging, or flaking. The unique hourglass brush shape with both long and short bristles delivers just the right amount of product to each lash (even the little ones in the corners). The result? Thick, curled lashes with megavolume that rival the best set of falsies.

Elizabeth Mott It’s So Big Volumizing Mascara
3.8 out of 5 stars, based on 6,320 Reviews 6,320 Reviews
3.8 out of 5 stars
5 Star
1830
4 Star
2181
3 Star
1635
2 Star
486
1 Star
188
my profile
people who
purchased
sampled
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
Loved it
Sampled

This mascara is awesome! Did just exactly what it says it would. Gave me thick voluminous lashes with no clumping or flaking.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
It's So Big Mascara
Sampled

I LOVE this product. It makes my lashes look so thick and beautiful!! Definitely a favorite!!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Better than expected!
Sampled

I ran out of my usual milk mascara so while waiting for my shipment I started using my its so big mascara sample. I must say I wasn't expecting much, it's a brand I hadn't even heard of but I was pleasantly surprised! It puts just the right amount in each lash and looks very nice! The full size price isn't nearly as much as my usual mascara so next time I will consider this one instead.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Easy to use!
Sampled

Love the small brush! It allows you to cover every lash.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Mascara Snob
Sampled

I'm really picky about mascaras. I need a clean finish. Clumps and flakes are my nemesis. I like the brush on this product and since my eyelashes are pretty sparse, I appreciate the plumping capabilities.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Nice Mascara without clumps
Sampled

This is a good mascara. I like that it goes on light and you can build on it, it doesn't go on clumpy. Works well as a daytime mascarabut you may want something that gives more definition for evening.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
mott's mascara
Sampled

i like this mascara a lot. i have blonde eyelashes and this covers easily. great product. i have been using it awhile now and it is still easy to apply, as in not glumpy

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Great product for full lashes without irritating eyes!
Sampled

I love to receive mascara samples in my monthly subscription because I'm always on the look out for a great new mascara. I have eye sensitivities and the full lash products are usually bad for me. This one has made its way to my daily beauty routine. I've actually ordered the full size a couple times now. It's available for a low price point and there's a duo with a regular and travel size. Just a couple coats gives me that falsies look that I love!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Mascara
Sampled

I really love this product. Easy to use and it made my eyelashes pop

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
One of my favorites
Sampled

This mascara is great at making my lashes look amazing and huge!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No