I have tried tons of different curl cremes and gels. Some are too thin, thick, smelly, crunchy, do nothing for frizz or leave too much build up. This is the Goldilocks product. It's not too thick, has a light non-offensive smell, doesn't leave my hair crunchy and helps my curls hold a soft fluffy shape (fluffy not frizzy!) Was going back and forth between this and Devacurl's light gel but I find that leaves my hair super dry whereas this is almost like a leave-in conditioner. Definitely going to purchase the full sized version. In bulk.