I thought I had reviewed this already because I love it so much. I discovered it as a sample in my Birchbox and have bought full bottles of it twice now. It seems paradoxical for something like charcoal to clean you up, but MAN this stuff works. My face, which is really picky in its reaction to certain products, LOVES it. It takes off the dirt and grime of the day and even makeup too, but never in a way that dries out the skin – and I never have any breakouts or zits at all when I am using it. If I could afford it, this is what I would use all of the time.