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Beauty Protector Protect & Blonde Toning Shampoo

This purple shampoo reduces brasiness and amplifies cool tones for both natural and color-treated blonde, platinum, silver, and white hair, so it stays vibrant.

Beauty Protector Protect & Blonde Toning Shampoo
4.2 out of 5 stars, based on 5,367 Reviews 5,367 Reviews
4.2 out of 5 stars
5 Star
2682
4 Star
1570
3 Star
796
2 Star
189
1 Star
130
my profile
people who
purchased
sampled
Hair type
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Hair color
Brown
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Age
17 & under
18-24
25-34
35-44
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Great toning shampoo

I have lots of blonde highlighting that I like to keep very ashy. Without purple toning shampoos my hair goes very brassy very fast. I tone every time I shampoo which is 1 to 2 times a week, and I let it set for around 5 minutes clipped up in a shower cap. I shampoo with a regular shampoo before the toning shampoo. Before trying this shampoo I used the generic shampoo from Sally's. Both toning shampoos work great for me. I think I liked this one slightly better, but it was hard to tell because both do a great job of toning, suds up nicely, and smell lovely.

5
Was this review helpful to you? Yes | No 20 of 22 found this review helpful. Was this review helpful to you? Yes | No
Sulfates... Bummer.
Sampled

It seems like an oxymoron to make a shampoo for colored hair, or any hair anymore, that uses sulfates. Especially when the goal is to protect the hair. I can't use this shampoo (the third one I've received with sulfates out of the dozens that don't use them) and won't. If you care about your hair, don't use shampoos that use the same ingredients used in dish soap.

2
Was this review helpful to you? Yes | No 54 of 65 found this review helpful. Was this review helpful to you? Yes | No
Still has sulfates :(
Sampled

I have been wanting to try a shampoo for blonde hair because I just went back to blonde and I found out this still has sulfates which aren't good! I liked the smell, though and it lathered up my hair really nicely.

4
Was this review helpful to you? Yes | No 8 of 9 found this review helpful. Was this review helpful to you? Yes | No
Smells great!!
Sampled

I have blonde hair that is highlighted and this shampoo is perfect. It lathers well and smells great. It brightens my highlights and leaves my hair soft and smelling great.

5
Was this review helpful to you? Yes | No 8 of 9 found this review helpful. Was this review helpful to you? Yes | No
Love it !
Sampled

I love all these products, they all smell so good and do a great job on my hair.

5
Was this review helpful to you? Yes | No 2 of 2 found this review helpful. Was this review helpful to you? Yes | No
Brightens and softening
Purchased

I love how my hair looks and feels. I’m a natural blonde my I highlight my hair and occasionally put low lights in. This shampoo breathes life into my hair weeks after a dye job.

5
Was this review helpful to you? Yes | No 2 of 2 found this review helpful. Was this review helpful to you? Yes | No
Awesome
SampledPurchased

I love these products! They smell so delicious I wish they made a perfume of this scent, I would wear it everyday. This purple time keeps my highlighted blonde tones super cool. A+

5
Was this review helpful to you? Yes | No 2 of 2 found this review helpful. Was this review helpful to you? Yes | No
Love this!
Sampled

Love this shampoo, it really helps with the brassy color in my bleached hair. It also smells delicious and that’s always a plus in my book.

5
Was this review helpful to you? Yes | No 2 of 2 found this review helpful. Was this review helpful to you? Yes | No
Great Toner
Sampled

Really removed a lot of my brassiness. Gave a nice white tone not purple

4
Was this review helpful to you? Yes | No 2 of 2 found this review helpful. Was this review helpful to you? Yes | No
Best I have ever tried
Sampled

I’ve tried a few different purple shampoos by this one literally turned my hair white! Does an awesome job at removing brassy tones. My favorite toning shampoo by far

5
Was this review helpful to you? Yes | No 2 of 2 found this review helpful. Was this review helpful to you? Yes | No