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Beauty Protector Protect & Blonde Toning Shampoo

This purple shampoo reduces brasiness and amplifies cool tones for both natural and color-treated blonde, platinum, silver, and white hair, so it stays vibrant.

Beauty Protector Protect & Blonde Toning Shampoo
4.2 out of 5 stars, based on 5,396 Reviews 5,396 Reviews
4.2 out of 5 stars
5 Star
2695
4 Star
1579
3 Star
801
2 Star
189
1 Star
132
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sampled
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Thick
Fine
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Hair color
Brown
Blonde
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Age
17 & under
18-24
25-34
35-44
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Best I have ever tried
Sampled

I’ve tried a few different purple shampoos by this one literally turned my hair white! Does an awesome job at removing brassy tones. My favorite toning shampoo by far

5
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Loved this product
Sampled

Loved this product. The shampoo soaked in my hair nicely. I smelled fabulous, and my hair felt so soft and wonderful when I washed the shampoo out. I noticed my blondes were more bright and vibrant. I would use this product again and would love to try the conditioner as well.

5
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Shampoo
Sampled

The smell of this shampoo is amazing. This is one product I would definitely buy full size

4
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Nothing special
Sampled

It's not bad, but theres nothing special about it. I wouldnt choose it over another purple shampoo.

4
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Works good
Purchased

I bought it to lighten my hair and get the bronze out and it worked

5
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Works great!
Sampled

This product is to keep blonde hair blonde. It does its job well. I only gave it 4 stars because the scent isn’t the best. It’s not bad at all but I’d prefer to leave the shower smelling fresh and clean and this product was pretty much unscented. I use blonde shampoo daily and this product was similar to the Paul Mitchell brand that I currently use but my hair did feel cleaner with this product. Unfortunately the sample size was too small for more than one use.

4
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OK.
Sampled

I think it’s really hard to nail a perfect purple shampoo. This one was just ok. I felt like it did a pretty good job at removing the brassiness from my hair and I liked the consistency of the shampoo, but it was pretty drying on my ends and left my roots feeling not the cleanest. It lathered a decent amount but my roots did not look freshly washed. The smell was pretty decent, I have just found some other purple shampoos that I like better and this one is just not it for me.

3
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Meh
Sampled

OMG this shampoo smells amazing. Buttttt... was just ok. I don't have colored hair so maybe that's why I didn't notice any color change? Also, felt like my hair was kind of dry after using it.

3
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great shampoo
Sampled

Loved this sample of shampoo! The scent is great. The purple color is just fun. Usually I do not care for the shampoo samples I get, but this one is wonderful. Besides the great scent, it keep my normally slightly frizzy hair smooth and soft. Will definitely be purchasing this in the near future! My only negative is that the sample bottle was hard to squeeze to get the shampoo out. Also wish there had been a sample conditioner to go with it.

5
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Lovr
Sampled

I love this and the scent. I would love to bug it but it seems to be a bit expensive

5
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