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Beauty Protector Protect & Blonde Toning Shampoo

This purple shampoo reduces brasiness and amplifies cool tones for both natural and color-treated blonde, platinum, silver, and white hair, so it stays vibrant.

Beauty Protector Protect & Blonde Toning Shampoo
4.2 out of 5 stars, based on 5,396 Reviews 5,396 Reviews
4.2 out of 5 stars
5 Star
2695
4 Star
1579
3 Star
801
2 Star
189
1 Star
132
my profile
people who
purchased
sampled
Hair type
Thick
Fine
Straight
Wavy
Curly
Frizzy
Kinky
Dry
Normal
Oily
Hair color
Brown
Blonde
Black
White or gray
Red
Other
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
Not drying
Sampled

This purple shampoo is great, not drying like most purple shampoo. It has a pleasant sweet smell and took away the brassy color.

5
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I would have rated a 5 but the bottle...
Sampled

Was so firm that I couldn't even squeeze it get the shampoo out!!! Very frustrating but neat shampoo!

4
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Great for maintaining platinum
SampledPurchased

The heavy pigment does wonders for keeping my grown out bleach from getting brassy between tones. Only loses a star because I don’t feel like my hair gets super clean, maybe it’s a little heavy with conditioning agents I’m not sure, I just tend to get greasy much more quickly with this shampoo than I do with my (discontinued) Aveda Blue Malva.

4
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Great
Sampled

Made my hair feel great, very clean. Didn’t dry my hair out.

5
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I like the smell
Sampled

it smells great, but the sample is to small to see any actual results which is limiting me from buying the full size.

3
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Amazing
Sampled

Really liked this shampoo and felt it was a good match with color blonde hair. Impressed!

5
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My favorite!!!
Sampled

I have used several purple shampoos & this one is by far the BEST. People have commented asking if my hair was just freshly colored. It just overall looks healthier. Will be purchasing the full size bottle!

5
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Can’t wait to try
Sampled

I’m finishing up another purple shampoo but this is perfect for traveling! Can’t wait to try it and see if it works

5
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Worked wonders!
Sampled

Loved this so much, it really did help my hair color and texture.

5
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Blonde Toning Shampoo
Sampled

Blonde Toning Shampoo was not for me. I have very thick, coarse hair and it just made my hair feel weird.

3
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