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Beauty Protector Protect & Blonde Toning Shampoo

This purple shampoo reduces brasiness and amplifies cool tones for both natural and color-treated blonde, platinum, silver, and white hair, so it stays vibrant.

Beauty Protector Protect & Blonde Toning Shampoo
4.2 out of 5 stars, based on 5,396 Reviews 5,396 Reviews
4.2 out of 5 stars
5 Star
2695
4 Star
1579
3 Star
801
2 Star
189
1 Star
132
my profile
people who
purchased
sampled
Hair type
Thick
Fine
Straight
Wavy
Curly
Frizzy
Kinky
Dry
Normal
Oily
Hair color
Brown
Blonde
Black
White or gray
Red
Other
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
Blonnnde
Sampled

Absolutely love this shampoo. My blonde felt immediately brighter after 1 use.

5
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NEVER AGAIN
Sampled

I had heard raves about this product and after using it, I will never use it again. Not only did I have my hair turn purple, which with different brands of purple shampoo, never has happened, but also my curls were FRIED. They were crunchy and not their usual self, and I had to do a hydrating mask to attempt to bring them back to their usual self, which it’s not there yet. My hair is very important to me, and the products I put in it is important, and this product did not live up to the standards. While reading the back, it says it has sodium lauryI sulfate, which is what they put in car engines, and shouldn’t be on your hair. I would not recommend this product to anyone, especially those with curly hair.

1
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Awesome shampoo
Sampled

Loving the relevant samples I’m getting in the this box! This was perfect for my color treated blonde hair. I haven’t used it enough to say that it does anything so to speak, BUT I’ve had my fair share of purple shampoos. To start, this one smells great and doesn’t make your hair feel dry. So that’s already a plus. I only wash my hair once every week(ish) and this past time that I’ve washed it I used this shampoo. My hair felt soooo smooth and soft I couldn’t stop feeling it.

4
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Just okay
Sampled

I liked the smell of this product but I did not like having to keep a shampoo in my hair for a minute

4
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Did Not Like
Sampled

I didn't like anything about this product. Packaging was okay but hard to get out. Scent was alright but could have been better. Left my hair feeling dry.

3
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Good
Sampled

I enjoy getting purple shampoos. This is definitely a keeper product for me.

5
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In My Cart
Sampled

Yep, I really like this one - feels good, smells good. Made my hair bouncy, blonde and bright. I've got this in my cart and will buy this after I buy the Davines (which is a ridiculously good product - you should try it). This one is a winner for sure.

5
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Shampoo
Sampled

I love this shampoo! It worked great on my hair! My go to now!

5
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Purple Hair
Sampled

It literally turned my hair purple. I used a normal amount and even though I lathered and rinsed thoroughly, it left my hair with a lavender tinge in my hair. Like it's cute if you wanted a blonde lavendaerish icy hue without going to the salon, but otherwise wouldn't recommend. It also made my hair feel coarse and heavy. On the up side, it did smell good and make my hair shiny.

1
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Love
Sampled

Love the purple shampoo. I will buy this when my sample runs out

5
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