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Beauty Protector Protect & Blonde Toning Shampoo

This purple shampoo reduces brasiness and amplifies cool tones for both natural and color-treated blonde, platinum, silver, and white hair, so it stays vibrant.

Beauty Protector Protect & Blonde Toning Shampoo
4.2 out of 5 stars, based on 5,410 Reviews 5,410 Reviews
4.2 out of 5 stars
5 Star
2702
4 Star
1581
3 Star
804
2 Star
190
1 Star
133
my profile
people who
purchased
sampled
Hair type
Thick
Fine
Straight
Wavy
Curly
Frizzy
Coily
Dry
Normal
Oily
Hair color
Brown
Blonde
Black
White or gray
Red
Other
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
Very Drying
Sampled

Made my hair feel like straw before I even dried it!

1
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NEVER AGAIN
Sampled

I had heard raves about this product and after using it, I will never use it again. Not only did I have my hair turn purple, which with different brands of purple shampoo, never has happened, but also my curls were FRIED. They were crunchy and not their usual self, and I had to do a hydrating mask to attempt to bring them back to their usual self, which it’s not there yet. My hair is very important to me, and the products I put in it is important, and this product did not live up to the standards. While reading the back, it says it has sodium lauryI sulfate, which is what they put in car engines, and shouldn’t be on your hair. I would not recommend this product to anyone, especially those with curly hair.

1
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Purple Hair
Sampled

It literally turned my hair purple. I used a normal amount and even though I lathered and rinsed thoroughly, it left my hair with a lavender tinge in my hair. Like it's cute if you wanted a blonde lavendaerish icy hue without going to the salon, but otherwise wouldn't recommend. It also made my hair feel coarse and heavy. On the up side, it did smell good and make my hair shiny.

1
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Didn't like
Sampled

I don't want this type of products in my boxes. I'm afraid it will discolor my my natural blonde hair. I threw it away.

1
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work to do
Sampled

i use Regis salon products and platinum shampoo best ever compared to this horrific little sample it is like water coming out doesnt sud or bind to you hair during the washing process. after my hair was not any blonder and thanks for the purple shampoo. lol or you havent got the memo on that yet.

1
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Very drying
Sampled

I tried to use the sample twice, but both times it made my hair so dry, tangled, and brittle I could barely get a Wet Brush or comb through it after using both a regular and a leave in conditioner.

1
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Awful
Sampled

This is the most drying shampoo I have ever used. My hair felt terrible. And it left purple stains on my towel. Did not work for me at all and I had high hopes for it.

1
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Skip this one!
Sampled

This is an awful purple shampoo. There are many different brands that produce much better results.

1
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Not the best purple shampoo
Sampled

This stuff did absolutely zero in toning or brightening my blonde hair. Made no difference and was kind of drying. Amika’s purple shampoo is WAY better.

1
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I have dark blonde hair... not for me
Sampled

I wish I could just review like if this is a good fit for me.. it's probably a fine product, but I really don't want hair products anyway, and on top of it, it's something that not only I have no use for, no one I know that I'm close to has any use for it either... so it's a waste that it was sent to me..

1
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