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Beauty Protector Protect & Blonde Toning Shampoo

This purple shampoo reduces brasiness and amplifies cool tones for both natural and color-treated blonde, platinum, silver, and white hair, so it stays vibrant.

Beauty Protector Protect & Blonde Toning Shampoo
4.2 out of 5 stars, based on 5,380 Reviews 5,380 Reviews
4.2 out of 5 stars
5 Star
2688
4 Star
1573
3 Star
798
2 Star
189
1 Star
132
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sampled
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Brown
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25-34
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In My Cart
Sampled

Yep, I really like this one - feels good, smells good. Made my hair bouncy, blonde and bright. I've got this in my cart and will buy this after I buy the Davines (which is a ridiculously good product - you should try it). This one is a winner for sure.

5
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Shampoo
Sampled

I love this shampoo! It worked great on my hair! My go to now!

5
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Purple Hair
Sampled

It literally turned my hair purple. I used a normal amount and even though I lathered and rinsed thoroughly, it left my hair with a lavender tinge in my hair. Like it's cute if you wanted a blonde lavendaerish icy hue without going to the salon, but otherwise wouldn't recommend. It also made my hair feel coarse and heavy. On the up side, it did smell good and make my hair shiny.

1
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Love
Sampled

Love the purple shampoo. I will buy this when my sample runs out

5
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Not drying
Sampled

This purple shampoo is great, not drying like most purple shampoo. It has a pleasant sweet smell and took away the brassy color.

5
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I would have rated a 5 but the bottle...
Sampled

Was so firm that I couldn't even squeeze it get the shampoo out!!! Very frustrating but neat shampoo!

4
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Great for maintaining platinum
SampledPurchased

The heavy pigment does wonders for keeping my grown out bleach from getting brassy between tones. Only loses a star because I don’t feel like my hair gets super clean, maybe it’s a little heavy with conditioning agents I’m not sure, I just tend to get greasy much more quickly with this shampoo than I do with my (discontinued) Aveda Blue Malva.

4
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Great
Sampled

Made my hair feel great, very clean. Didn’t dry my hair out.

5
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I like the smell
Sampled

it smells great, but the sample is to small to see any actual results which is limiting me from buying the full size.

3
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Amazing
Sampled

Really liked this shampoo and felt it was a good match with color blonde hair. Impressed!

5
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