I will come clean straight away - I torture my hair with heat and color. We always want what we don't have and what I have is baby-fine, super straight hair that clings to my scalp without being prepped with body building products. Many, many body-building products. I had read about this product in Allure and the experts seemed to think it was a pretty revolutionary product. I can say that I totally agree with them - I use it a couple of times a week - either in wet hair after a shower or during the week to tame some of the fuzziness that creeps in to my ends as the humidity it TX takes its toll. Totally works - tames the frizz, the fly-away, and coats the ends to make any splits virtually invisible. The only drawback is a faint hint of... fish? I want to say fish - there is a strange smell to it once you rub it in your hands before application but it fades away almost immediately. Other than that, I have nothing but great things to say about this product and will keep buying it once my current bottles runs dry.