This is my favorite shampoo to date. Just before trying this product, my hair was long overdue for a trim. Add that to the fact I have very coarse hair that I blow dry six days a week...and you can imagine how bad my split ends were. I was intrigued when I came across this new product in the Nexxus line. I've always been a Nexxus fan, and this is definitely the icing on the cake. I noticed a difference within the first use, and after a week or so, I was feeling much better about my hair. I was so happy with the results, that once I got that overdue trim, I still continued to use it. LOVE it!