Benefit It's Potent! Eye Cream

Thanks to this powerful cream, even stressed-out workaholics can feign eight hours of sleep. It fades dark under eye circles with day-to-day application. The thick caramel-colored refreshment works to preserve the elasticity of the delicate under eye area while protecting skin from free radicals.

Benefit It's Potent! Eye Cream
4.1 out of 5 stars, based on 7,043 Reviews 7,043 Reviews
4.1 out of 5 stars
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Nice eye cream
Sampled

I had actually been looking for something to use on the skin around my eyes and lucky for me this was in my very first Birchbox! It's supposed to be brightening and while I don't have terrible dark circles I must admit that I haven't noticed a huge difference in the appearance of under eye circles since I've been using it. However, I do love how moisturizing it is and usually use it twice a day. I'm not sure if I'll purchase it after I run out but I'm really enjoying it for now!

4
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It's potent
Sampled

Nice size sample and has a nice texture. Goes on somewhat thick, good before bed use.

4
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Magic Eye Potent Potion
Sampled

I really like this stuff. It's lightweight yet very moisturizing.

4
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Very moisturizing
Sampled

This is a great eye cream. It is extremely moisturizing, almost plumping the area under the eye. This helps to get rid of any wrinkles or eye creases. You only need a very small amount so it will last a long time. I haven't noticed it fading my under eye circles at all, but then again, mine aren't that noticeable. Overall, really good product.

4
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It actually IS potent!
Sampled

This product produces immediate visible results: lighter, tighter, brighter eyes right after application! A definite must-have!

5
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Great Moisturizer
Sampled

I liked this product because it definitely moisturized the skin under my eyes. It made my eyes feel refreshed and smooth. I liked that:) However I didn't really notice any difference with my under eye circles. I was really hoping to see some improvement:(

2
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It's okay
Sampled

This product moisturizes well and is soothing. I am not prone to getting under-eye circles, so I don't notice any particular effectiveness in that area. But I like having some extra moisture to put on before going to bed at night.

3
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Good Quality Eye Cream
Sampled

I've seen this product (as well as other Benefit skincare products) around a lot the past few years but had yet to actually try any until I received their It's Potent eye cream in my February 2014 BB. Let me say that I love the majority of Benefit's cosmetics products that I've tried (LOVE They're Real mascara, Porefessional, all their blushes, etc.) so I was really hoping to love this eye cream too...and I definitely do. I like how thick it is, yet so easy to smooth on and absorbs very well. I've been using it about 2 weeks now every day am & pm and I think it's definitely helped with puffiness, maybe a little bit w/ fine lines but still a little early to tell about that. My main hope and wish for this eye cream is that it will help with my dark under eye circles. As of the 2 weeks point w/ 2x/day use I want to say yes, it's faded the dark circles just a tiny bit which is better than a lot of other high(er) eye creams have done for me. Hopefully with continued daily use it will really make a difference. Still undecided if Benefit's It's Potent Eye Cream is my "HG" under eye product, but it's definitely up there on my favorites list!

4
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amazing!!
Sampled

I love this because I always have bags under my eyes, even if I'm feeling well rested. I'm hoping that it will have an even better long term effect.

5
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Great Sample
Sampled

I got this as a sample and loved it. Will be buying the full size soon.

5
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