I've seen this product (as well as other Benefit skincare products) around a lot the past few years but had yet to actually try any until I received their It's Potent eye cream in my February 2014 BB. Let me say that I love the majority of Benefit's cosmetics products that I've tried (LOVE They're Real mascara, Porefessional, all their blushes, etc.) so I was really hoping to love this eye cream too...and I definitely do. I like how thick it is, yet so easy to smooth on and absorbs very well. I've been using it about 2 weeks now every day am & pm and I think it's definitely helped with puffiness, maybe a little bit w/ fine lines but still a little early to tell about that. My main hope and wish for this eye cream is that it will help with my dark under eye circles. As of the 2 weeks point w/ 2x/day use I want to say yes, it's faded the dark circles just a tiny bit which is better than a lot of other high(er) eye creams have done for me. Hopefully with continued daily use it will really make a difference. Still undecided if Benefit's It's Potent Eye Cream is my "HG" under eye product, but it's definitely up there on my favorites list!