Could almost take the place of my favorite UNITE Blonde Me (the best ever wonderfully conditioning, superbly color cooling and correcting, lastly absolutely fantastically and most uniquely candied grape scented, wow when you put it in a nut shell what’s not to lol)((now sssshhhhh!!!! Don’t think we’re supposed to mention any names, especially not the enemies....wink wink 狼蘿若))and that’s saying a lot!!! Nice fragrance, nice weight not too heavy but still moisturizing, good color “coverage” could be a bit more for me personally but I like to hinge the edge of “gray” platinum so the purpler the better for me baby no “granny gray” fear here ,(and I’ve been a “gray” platinum forever like years and years all you new grays are still in training pants and should just leave it to the pros and start a stop melting hair movement the globe over! There will be a TON of very pleased stylists! However if you’re a proper blonde or absolutely insist then give this one a try it rocks I think this will work for most all blondes. It seems to be a very universal product in the blonde world anyways as is clearly intended.