Same formula you love, fresh new look!
Buttery blonde hair with zero brassiness? It’s totally possible. The violet pigment in this shampoo cancels out those harsh yellow tones that usually appear in pale, cool colors. The formula is pH-balanced and sulfate-free, meaning it won’t strip your hue or fade it fast. It also contains deeply nourishing ingredients like avocado oil, wild cherry bark extract, and sea buckthorn seed oil, so you don't have to compromise hydration for color protection.
This product was without a doubt ‘as advertised’ on Birchbox’s product description. My blonde hair was in need of help after the summer season ended. I tried this product for the first time ever and was in disbelief as it helped my brassy, dehydrated, dried out hair. My hair loved the way this product was absorbed, working brilliantly on helping to repair my hair. A must have now added to my wish list...
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