I bought this based sheerly on the great reviews. I've been using it daily for about 2 weeks now and honestly, I just don't understand the rave reviews. First, I wish I had read the instructions better before ordering because you are supposed to warm the jar in a circular motion before using it. Huh? I have a limited amount of time in the morning for my beauty routine and spending "a few minutes" simply warming a jar in my hands in my case is just an unreasonable expectation. Second, the cream is the consistency of toothpaste. Be prepared to scrape some out of the jar with your fingernail in order to apply it. Then rub, rub, rub (too thick to dab) which is not a good way to apply eye cream to the sensitive eye area. Honestly, this product just isn't for me. I won't be ordering it again nor recommend it to friends. Pretty disappointed.