Benefit Cosmetics Boi-ing Industrial-Strength Concealer

Finding a concealer that truly matches your skin tone can be harder than hailing a NYC taxicab during rush hour in the rain. Enter Benefit’'s long-lasting formula, which comes in five shades, ranging from pale beige to deep chocolate. Winner of countless beauty awards, it instantly hides all kinds of imperfections and won’'t budge, fade, or crease.

Benefit Cosmetics Boi-ing Industrial-Strength Concealer
4.4 out of 5 stars, based on 588 Reviews 588 Reviews
4.4 out of 5 stars
5 Star
354
4 Star
147
3 Star
55
2 Star
22
1 Star
10
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17 & under
18-24
25-34
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Great!

This concealer is great in that it is simple and fast to apply and offers good coverage. The only downside is that it can settle in lines and needs to be buffed out pretty well.

4
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Not great for Under Eye Circles
Purchased

I was bummed, I wanted to use this to help with my dark circles under my eyes but it doesn't really seem to improve this. I end up having to put so much on that it cakes in order to cover.

2
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Nice coverage
Purchased

I ordered the medium beige and this color blended perfectly with my skin tone. This goes on very smoothly and it covered up my dark circles perfectly. I used my fingers to apply and this worked well. I find sponges absorb to much product. I'm not sure if for the price I paid I would buy this again as I have had similar luck with less expensive makeup. At this price point I want to be in love not just in like.

4
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Concealer
Purchased

Seems like great coverage and the shade is perfect for a deeply tanned skin color in the summer time. Non greasy and very light scent.

4
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Very easy to apply, not flakey
Purchased

Very easy to apply with a brush, blends in well with skin tone. Great for under eye and any other concealer (blemish, spot, etc). I would recommend wetting the brush a little prior to application.

5
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great for covering...anything
Purchased

I bought this for my undereye circles, and as advertised it covers those and any/all other spots. It does work best if you (like they suggest) warm it up fist between your fingers, or cook it on your face. The one downside is it does tend to settle in fine lines, but if you're careful with blending it's not noticeable.

5
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Great Coverage

This is a wonderful concealer. It gives great coverage without looking cakey. I only gave four stars because despite the many shades, it still doesn't match my skin perfectly.

4
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Good
Purchased

Def works good...hides everything but tends to wipe off easily and i think it makes me break out from time to time...not sure but it is nice.

3
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Have used Boi-ing for over 5 years....
Purchased

I love this product. I have tried other concealers just to see if anything else does a better job, but I always go back to Boi-ing. The coverage is great, the texture is wonderful and it works!!
I love that I can get Benefit products at Birchbox!

5
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Loveee

I've had this product for a few months now and I love it! Covers just what I need and gives a clean, non-creasing look.

5
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