Benefit Boi-ing Industrial-Strength Concealer

Finding a concealer that truly matches your skin tone can be harder than hailing a NYC taxicab during rush hour in the rain. Enter Benefit’'s long-lasting formula, which comes in five shades, ranging from pale beige to deep chocolate. Winner of countless beauty awards, it instantly hides all kinds of imperfections and won’'t budge, fade, or crease.

Benefit Boi-ing Industrial-Strength Concealer
4.4 out of 5 stars, based on 441 Reviews 441 Reviews
4.4 out of 5 stars
5 Star
257
4 Star
118
3 Star
44
2 Star
16
1 Star
6
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Boi-ing is the best cover-up on the market
Purchased

I had tried EVERYTHING before I tried Boi-ing one day. That day, my life changed. Boi-ing is the most effective cover-up I have ever used and blends so well. It also lasts forever. Love love love.

5
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My Favorite
Purchased

This is by far the best concealer that I've ever used. It truly does fully cover dark spots and other imperfections. It goes on smooth and creamy and is easy to blend. I use it in 02.

5
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Creased and made skin look dry
Purchased

I have very dry skin and was hoping this would be a great concealer based on the reviews. NO! At first I liked it but then I was recently noticing my skin looked SCALEY! What?!? It took me a week to realize it was this product. I stopped using it and went back to the other product I was using before and my skin doesn't look dry anymore. It was literally making my skin look worst than it was. Plus, under my eyes it would get caught in my smile lines (which I literally have barely any being in my twenties) and would emphasize them! So bad! I've tried applying it with all different types of things and it doesn't make a difference. I guess I'll keep looking...

1
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New to Concealers, but...

I am very glad I was able to try this before I purchased. I had my eye on it and was anxious to try it on my under-eye circles. I like how easy it is to go on and how little you need. I learned this the hard way after the first application. I used too much and it looked streaky. Less is more when it comes to concealer. I also used it to cover some redness I have always had around my nose and I love how my face looked totally even in tone after applying Boi ing!

4
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Good for under eyes
Purchased

Love this! I don't have dark circles, I just like using a lighter shade under my eyes for a glow, this is perfect! Texture is great, not too thick.

5
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Just ok
Purchased

This product is not the greatest. It does slip into fine lines making the under eye area look older. It's just ok.

3
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Disappointing
Purchased

The formula is nice, but even the lightest shade is way, way too dark for me. I ended up giving it to my mom, who liked it.

For a product which claims to be all about serving different skin tones, this one was a total flop. More shades are CLEARLY needed!

2
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Benefits does it again
Purchased

This product covers well without being too thick. It blended well. I have sensitive skin and I did not break out with this product.

4
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Amazing Coverage
Purchased

This totes itself as "industrial strength" or something and while I think that's a bit of an exaggeration, this is great stuff. The lightest color works well on my skin; I'm usually the lightest/second lightest foundation shade in most brands so this may not work for people with the lightest skin or very cool undertones. It stays in place fairly well and the coverage is awesome. I use a small blemish brush with this and it works wonders.

5
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Expected more
Purchased

I was between this product by Benefit and their erase paste. After reading several reviews, it seemed more people liked Boi-ing so I went ahead and ordered it. I have tried using this with my fingers, a damp beauty blender, and a concealer brush and have had no such luck with achieving the desired coverage. Overall, I liked the consistency of the product but would not recommend it as there are better concealers out there.

2
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