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Finding a concealer that truly matches your skin tone can be harder than hailing a NYC taxicab during rush hour in the rain. Enter Benefit's long-lasting formula, which comes in five shades, ranging from pale beige to deep chocolate. Winner of countless beauty awards, it instantly hides all kinds of imperfections and won't budge, fade, or crease.
I have used this concealer since I was in high school, it is the best for lightweight coverage and it's so easy to apply and blend.5
I love this concealer! was so excited when I got it in the mail and started playing right away. My daughter and some friends were over getting dressed to go out. One of her friends had some slight acne, and discoloration. So I pulled out the BOI-ING, and we started in. When we were done you should of seen the smile on her face! She kept looking at herself and saying how she felt so much better and confident going out now that her acne and discolorations had disapeared in front of her eyes. Her smile and happiness literally brought tears to my eyes5
I think this product gives good coverage, but there are not enough colors to choose from. I have very fair skin with yellow under tones and this is a very pinky color. Doesn't match my skin at all, but under my foundation is ok. Wouldn't purchase again.3
I have tried numerous concealers to try and hid my Italian dark eye circles. They have all fallen short. I tried this one after reading the reviews here and on other sites. I found that this product covers the darkness and doesn't cake throughout the day! It is a new staple in my bag.5
I used this concealer for a particularly bad skin phase that lasted a couple years, and I don't think anyone else knew I had a bad skin phase! Even when I look through photos, I can't see the blotches because I was wearing Boi-ing :) I keep some on hand nowadays and it's good to know it'll do it's job. It doesn't cake up and has great coverage.5
I will start out by writing that I typically do not wear concealer, which may be why this product only provided okay coverage for me. Perhaps, with continued use, I will have better results.3
The boi-ing is a great item to keep on hand, just in case. It works great as a concealer and last minute touch up. The item is small, but a little goes a long way and it has lasted me several months.5
This was recommended to me by a coworker. The price is a lot more than I would have liked to spend on an under eye concealer but once I tried this, there is no going back! Definitely worth the price. A little goes a long way- one container lasted me ~6 months and I use this every day. Long lasting coverage. Easy to apply. Highly recommend this!5
I just purchased this concealer after a long hunt for finding one that gave me the right coverage and did not feel oily. I love this concealer already! It is very light to the touch but definitely covers like the "industrialized coverage" it advertizes. The texture is really smooth but not liquidy at all so where you put it is where it stays. The consistency means that you don't need to use a lot for great coverage.5
It's definitely better than any other concealer I've ever used, but the color is slightly too light even though I always use the lightest color. It's not that big of a problem, though, and it blends pretty well -- it might just be because my face is a little more tan than usual. And it does crease a little under my eyes. But it does great, considering how poorly other concealers work for me!3