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Finding a concealer that truly matches your skin tone can be harder than hailing a NYC taxicab during rush hour in the rain. Enter Benefit's long-lasting formula, which comes in five shades, ranging from pale beige to deep chocolate. Winner of countless beauty awards, it instantly hides all kinds of imperfections and won't budge, fade, or crease.
I love love love this! I have extremely dark circles under my eyes and i use this to brighten and cover them and it is like night and day! Its very thick and a little goes a long way. I do usually touch up once throughout the day, but I rub my eyes a lot throughout the day ( i work in front of a computer) . Amazing product line!5
This is not my first time purchasing Boi-ing. I LOVE Benefit cosmetics and this concealer is no exception! It covers everything!4
I ran out of my normal concealer and since I had been rewarded enough points via Birchbox to get a free product, I chose Benefits Boi-ing Industrial Strength Concealer since I like several other Benefit products. First off, the color came in darker than I thought it would be so I could only use it if I had a little bit of tan. The concealer seemed so think and gathers in the wrinkles of my eyes when I applied it to cover up my dark circles. It did however work well with covering my blemishes. I don't suggest using it under your eyes but it's good to hide imperfections on your face.2
I use a stipple brush to apply on anything that needs covering, apart from the under eye. I feel like it would cake up there. But everywhere else, this is the best you can get.5
I've developed a bit of acne over the last couple of years and am one of those people who just can't leave it alone. Because of this, blemishes are often pretty red and difficult to conceal entirely. This concealer is a lot stronger than anything I've used in the past without feeling like it's caked on and lasts all day.4
I ordered this from Birchbox about two weeks about after being recommended to me by my sister who has a similar skin tone. I really like it a lot so far, it covers pretty well with just a swipe or two of the pad of your finger. I use it mostly around my eyes, the creases of my nose, and on blemishes as needed. I have pretty fair skin and I ordered the lightest color.5
I think the coverage of this product is great. I love how easy it is to use. No squeezing tubes just rub and apply!5
I loved Benefit's "Hello Flawless" foundation - it's my new favorite- so that's why I decided to order this without sampling. But the Boi-ing concealer was a big let down. I like a lightweight coverup for my under- eye area, but this went on like spackle. Super heavy, settled into fine lines and made them even more visible. Did not like this product.1
I like this concealer as it is very creamy but you just have to make sure to blend it right. You can't put too much or it will crease up.4
Best darn concealer I've ever used, and as a teenager with, well, the skin of a teenager, I've used quite a few concealers. This one is thick and creamy, and it really covers like no other concealer I've found. Plus, it's lasting me a long time, I've used it everyday since September and it still looks like I've barely made a dent! I will definitely be repurchasing when it finally runs out!5