Benefit Boi-ing Industrial-Strength Concealer

Finding a concealer that truly matches your skin tone can be harder than hailing a NYC taxicab during rush hour in the rain. Enter Benefit’'s long-lasting formula, which comes in five shades, ranging from pale beige to deep chocolate. Winner of countless beauty awards, it instantly hides all kinds of imperfections and won’'t budge, fade, or crease.

Benefit Boi-ing Industrial-Strength Concealer
4.4 out of 5 stars, based on 441 Reviews 441 Reviews
4.4 out of 5 stars
5 Star
257
4 Star
118
3 Star
44
2 Star
16
1 Star
6
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East to use, great coverage!
Purchased

Unique formula that glides I easily with a brush or your finger. Covers completely and comes in wide range of colors, this is a must-try, for sure!

5
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It's OK
Purchased

This product blends easily and is easy to apply. However I got a shade darker than I wanted, so I do recommend you go lighter than you think. It has a thicker consistency than, say, a liquid concealer--almost like Ben Nye stage makeup...its great for zits but not necessarily for under eye coverage.

3
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My go to concealer

I apply boi ing with a concealer brush then tap the product under my eyes to conceal the dark circles I have. A little goes a long way, but you can build up the coverage from very sheer to very thick.

4
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Good stuff!

I have EXTREME dark circles under my eyes and originally bought this product because I was appearing on camera while getting my journalism degree (HD cameras made me look like Night of the Living Dead). Anyway, I love love LOVE it. Nothing else covers my circles like this does. I would say a con is that it does settle into fine lines at first, but one quick smooth takes care of that problem for the rest of the day. Works good on dark circles and blemishes. Only downside is it's pricey for the size, because I can go through a pot of it in several months. Still I've tried drugstore brands with similar textures and it was a waste of money.

4
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Blend blend blend!

I've bought Boi-ng many times over the years to help cover some discoloration. Sometimes the colors can be hard to match (so I always try it out a few times before buying), and it can definitely go on thick if you try to apply this with your fingers. You really need to use a cover up brush for it, but if you blend well it's the best cover up ever!

4
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Can't go wrong with benefit

This May be the perfect concealer. I bought it today and wore it all day then took a shower. I washed my face but not my eye area like usual and it lasted through my shower!! I was so impressed. I love the texture and coverage.

5
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Great coverage, light feeling

This is a great concealer; it has a high level of coverage for any red/blotchy areas for me without feeling like I'm caking it on. It blends in easily with just fingertip application and it stays all day.

5
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Good coverage and great color
Purchased

Just this year I started to notice some dark circles creeping under my eyes. To combat this and the redness that occurs by my nose and cheeks I wanted a medium coverage concealer. This product works great for redness. My nose and cheeks never show any red even after the whole day. An added advantage of this product is it covered more pores on my nose so now my skin looks flawless in that area.

As for under my eyes this product performs well for the first part of the day, but after 4 or 5 hours I need to reapply just under my eyes. I'm not sure why it doesn't seem to rub off my nose or cheeks but it does under my eyes.

I have lighter skin, not too fair but by no means medium. I tried the 01 shade and at first it looks light when I apply it with a brush but after smoothing the edges and applying a translucent powder it blend in perfectly.

4
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Love love love this concealer!
Purchased

I love the way this concealer went on and it really works! Took care of dark circles while still looking and feeling light. I defiantly will purchase again. Always so pleased with Benifit's products.

4
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Favorite Concealor

This concealer goes on super creamy and no too dense. Highly pigmented and comes in five shades (!). This formula is a master at covering dark undereye circles with it's yellow base, but still doesn't settle into fine lines. If layered it can be used to mask small blemishes. I've been using this product for the past two years and I love it!

5
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