Benefit Boi-ing Industrial-Strength Concealer

Finding a concealer that truly matches your skin tone can be harder than hailing a NYC taxicab during rush hour in the rain. Enter Benefit’'s long-lasting formula, which comes in five shades, ranging from pale beige to deep chocolate. Winner of countless beauty awards, it instantly hides all kinds of imperfections and won’'t budge, fade, or crease.

Benefit Boi-ing Industrial-Strength Concealer
4.4 out of 5 stars, based on 580 Reviews 580 Reviews
4.4 out of 5 stars
5 Star
347
4 Star
147
3 Star
55
2 Star
22
1 Star
9
my profile
people who
purchased
sampled
Skin type
Normal
Dry
Oily
Combination
Skin tone
Fair
Light
Light-Medium
Medium
Medium-Dark
Dark
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply
New to Concealers, but...

I am very glad I was able to try this before I purchased. I had my eye on it and was anxious to try it on my under-eye circles. I like how easy it is to go on and how little you need. I learned this the hard way after the first application. I used too much and it looked streaky. Less is more when it comes to concealer. I also used it to cover some redness I have always had around my nose and I love how my face looked totally even in tone after applying Boi ing!

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Good for under eyes
Purchased

Love this! I don't have dark circles, I just like using a lighter shade under my eyes for a glow, this is perfect! Texture is great, not too thick.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Just ok
Purchased

This product is not the greatest. It does slip into fine lines making the under eye area look older. It's just ok.

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Disappointing
Purchased

The formula is nice, but even the lightest shade is way, way too dark for me. I ended up giving it to my mom, who liked it.

For a product which claims to be all about serving different skin tones, this one was a total flop. More shades are CLEARLY needed!

2
Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No
Benefits does it again
Purchased

This product covers well without being too thick. It blended well. I have sensitive skin and I did not break out with this product.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Amazing Coverage
Purchased

This totes itself as "industrial strength" or something and while I think that's a bit of an exaggeration, this is great stuff. The lightest color works well on my skin; I'm usually the lightest/second lightest foundation shade in most brands so this may not work for people with the lightest skin or very cool undertones. It stays in place fairly well and the coverage is awesome. I use a small blemish brush with this and it works wonders.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Expected more
Purchased

I was between this product by Benefit and their erase paste. After reading several reviews, it seemed more people liked Boi-ing so I went ahead and ordered it. I have tried using this with my fingers, a damp beauty blender, and a concealer brush and have had no such luck with achieving the desired coverage. Overall, I liked the consistency of the product but would not recommend it as there are better concealers out there.

2
Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No
favorite concealer

This is my all time favorite concealer. The color is really good (I use number 2) and the consistency is very nice. Goes on really smooth and doesn't look cakey or chalky.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Beauty Staple

This is the best concealer I've used to date. It goes on smooth and is super easy to blend. It can cover even the darkest dark spots and blends well enough to use to cover larger areas as well, although I would not use it as a foundation as it can be heavy at times.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Best concealer ever!
Purchased

I have tried lots of concealers but none worked as well as this one! It did such a good job of concerning the sun spots on my face and hiding my dark circles under my eyes when I don't get enough sleep. It goes on flawlessly and is so easy to use. You don't need to use a lot to achieve the look you want which is great too. :)

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No