Benefit Boi-ing Industrial-Strength Concealer

Finding a concealer that truly matches your skin tone can be harder than hailing a NYC taxicab during rush hour in the rain. Enter Benefit’'s long-lasting formula, which comes in five shades, ranging from pale beige to deep chocolate. Winner of countless beauty awards, it instantly hides all kinds of imperfections and won’'t budge, fade, or crease.

Benefit Boi-ing Industrial-Strength Concealer
4.4 out of 5 stars, based on 574 Reviews 574 Reviews
4.4 out of 5 stars
5 Star
345
4 Star
146
3 Star
54
2 Star
20
1 Star
9
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Amazing Coverage
Purchased

This totes itself as "industrial strength" or something and while I think that's a bit of an exaggeration, this is great stuff. The lightest color works well on my skin; I'm usually the lightest/second lightest foundation shade in most brands so this may not work for people with the lightest skin or very cool undertones. It stays in place fairly well and the coverage is awesome. I use a small blemish brush with this and it works wonders.

5
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Expected more
Purchased

I was between this product by Benefit and their erase paste. After reading several reviews, it seemed more people liked Boi-ing so I went ahead and ordered it. I have tried using this with my fingers, a damp beauty blender, and a concealer brush and have had no such luck with achieving the desired coverage. Overall, I liked the consistency of the product but would not recommend it as there are better concealers out there.

2
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favorite concealer

This is my all time favorite concealer. The color is really good (I use number 2) and the consistency is very nice. Goes on really smooth and doesn't look cakey or chalky.

5
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Beauty Staple

This is the best concealer I've used to date. It goes on smooth and is super easy to blend. It can cover even the darkest dark spots and blends well enough to use to cover larger areas as well, although I would not use it as a foundation as it can be heavy at times.

5
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Best concealer ever!
Purchased

I have tried lots of concealers but none worked as well as this one! It did such a good job of concerning the sun spots on my face and hiding my dark circles under my eyes when I don't get enough sleep. It goes on flawlessly and is so easy to use. You don't need to use a lot to achieve the look you want which is great too. :)

5
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good
Purchased

again, i love this concealer. its good to use it alone, not over another concealer or corrector. or i may have just put too much on of it. its good just like all other benefit products

4
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Does what it says

I have been using Boing for several years and It is one product I can't go without. I'm at that age when sun damage from my early years tanning has caught up with me and I have always had horrible under eye darkness. This covers ALL of it and remains covered all day. It goes on smoothly and a little goes a long way. I highly recommend this product.

5
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Love it!
Purchased

I Love this product! It has great coverage that lasts all day! It applies and glides on easily. I'll definitely be purchasing this product again!

5
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Love this!
Purchased

Perfect shade for me! It provides great coverage, doesn't dry my skiing out too much and doesn't seem to get cake-y towards then end of the day. It can crease a little but I just apply it slowly and dust with powder. Great buy too - don't need to use too much!

5
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My favorite so far, but not perfect

I have the worst dark circles ever and this has been my go-to concealer for years. I am usually not very brand loyal, but I haven't found anything better and keep coming back. That being said, it isn't perfect. It tends to crease sometimes and also is a little shiny so I have to put powder over it. I am very fair skinned and use the medium shade to give an idea of the color.

4
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