I've been using lip balm of some kind since I first got my hands on my grandmother's chapstick when I was 5. I probably have 5 or 6 different brands in rotation right now, with the tubes stashed in random places so I'll always have my lip balm but this is the first one that I simply can't get enough of. I use it just before bed every night and it keeps my lips so soft. In the morning, I grab it off of my night stand and cart it around with me all day long. It has the smoothest, silkiest feel to it and I think I might be addicted to it. I'm using the cocoa flavor and the fragrance isn't overwhelming. I love that it doesn't have that yucky pharmaceutical/medicinal smell of so many other lip balms-- and I love that it's all natural!! The only thing that could make it better is for them to add some SPF, but I can't take off any stars for that because this balm is just that amazing. Thanks goop and Birchbox for introducing me to Sprout!!! This is the best lip balm I have EVER tried.