I got this for my guy, and he loves it! When I first gave it to him, he was really reluctant as he doesn't use any face products. He's recently decided to grow a little longer beard than normal, so I thought it would be a great product for him to try. First opening it, we both were in love with the smell. He kind of put up a fuss trying, so I put it on his beard first few days. It started to grow on him because by the end of the week, we went out, and he said, "you forgot to put my beard oil on me." :) Only even after a week we both could tell the beard and stubble were softer, and he said something about his beard "just felt better." Great product! Will buy again for him.